cameron and green making-sense-of-change-management

10The right way to managechange?INTRODUCTIONIn this book we have identified key methods for managing change at anindividual, team and organizational level. By looking at the different wayswe can lead and manage change we have been relatively explicit that thereis not necessarily one right way of doing this. Managing change dependsupon – to take just a few parameters – the context of the change, the typeof change needed, the prevailing culture, the individuals involved andtheir personalities, the teams involved and their configurations.However, this is a question that keeps popping up in our conversationswith clients, and particularly those involved in training people to managechange. Is there one right way? And if not, can’t we still just give a fewsimple guidelines? Perhaps this quest for the truth about change is just avery human search for the kind of certainty that does not exist. It’stempting to provide an elixir; we could seduce you with a false certainty,but we wouldn’t believe it ourselves. All we can say is, sometimes thestruggle to know is more important than the knowing itself.331