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cameron and green making-sense-of-change-management

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Leading <strong>change</strong>visionary leadership as a tool for organizational <strong>change</strong>. But is visionaryleadership really the answer?In our <strong>change</strong> leadership sessions with private sector senior <strong>and</strong> middlemanagers in the UK we ask people to name significant leaders <strong>of</strong> <strong>change</strong>.The top four names mentioned over the period 1997–2002 were:• Winston Churchill;• Margaret Thatcher;• Nelson M<strong>and</strong>ela;• Adolf Hitler.The top five characteristics that emerged through a typical discussion <strong>of</strong>these significant leaders were:• clear vision;• determination;• great speaker, great presence;• tough when needed;• able to st<strong>and</strong> alone;Cameron Change Consultancy data 2002Here we explore the views <strong>of</strong> the supporters <strong>of</strong> visionary leadership, <strong>and</strong>those who make the case against it.Bennis on the characteristics <strong>of</strong> visionary leadersWarren Bennis identified three basic ingredients <strong>of</strong> leadership:• a guiding vision;• passion;• integrity.He also developed a useful comparison <strong>of</strong> the differences between<strong>management</strong> <strong>and</strong> leadership (see Table 4.2) which unpacks some <strong>of</strong> thedifferent qualities <strong>of</strong> a visionary leader.143

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