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cameron and green making-sense-of-change-management

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The applicationsstakeholdersidentificationunderst<strong>and</strong>ing<strong>management</strong>internal driversexternal driversscanninganalysisdirectionlenses/filtersmetaphorsparadigmsmindsets<strong>change</strong>approachadjustinglensesleadershipstyles & rolesbuilding capacity,capability & readinessaligning theorganizationattuningindividuals,teams &organizationimplementingthe <strong>change</strong>smanagingtransitionindividual, team &organizational learningFigure II.2 The strategic <strong>change</strong> process (2)Chapter 6 tackles mergers <strong>and</strong> acquisitions, <strong>and</strong> deals with <strong>change</strong> situationswhen competitors or suppliers (<strong>and</strong> indeed customers) arebrought into the organization. Although it is not specifically addressed,many <strong>of</strong> the issues raised are pertinent to partnering as well. Chapter 7focuses on cultural <strong>change</strong>, <strong>and</strong> specifically deals with three areas:aligning the organization to a market <strong>and</strong> customer focus, aligning theorganization to its overarching objectives, <strong>and</strong> developing an employeebr<strong>and</strong>. All three areas have something important to say about how to184

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