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cameron and green making-sense-of-change-management

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LEADING CHANGEThe right way to manage <strong>change</strong>?Chapter 4, Leading Change, looks at how you can successfully lead <strong>and</strong>manage <strong>change</strong> from a number <strong>of</strong> perspectives <strong>and</strong> highlights a number<strong>of</strong> leading researchers, authors <strong>and</strong> practitioners in the field. Since thefirst edition we have become very interested in further exploration <strong>of</strong>the ideas set out in Chapter 4, <strong>and</strong> have begun an inquiry into the possibilitythat different leadership roles are required in different organizationalcontexts. This goes beyond a simple ‘situational leadership’approach <strong>of</strong> looking at one-to-one relationships, examining what rolesor combinations <strong>of</strong> roles are required <strong>of</strong> leaders <strong>of</strong> <strong>change</strong> to serve theorganizational need.We searched the literature, <strong>and</strong> combined this with our knowledge <strong>of</strong>many different sets <strong>of</strong> leadership competences from organizations wework with. From this process we derived a set <strong>of</strong> five leadership roleswhich cover the full set <strong>of</strong> possibilities using a clustered approach.We invited research participants, all experienced managers orOrganization Development pr<strong>of</strong>essionals, to use their organizationalwisdom to select the leadership roles they thought would be most effectivein a range <strong>of</strong> contexts. We wanted to find out if different leadershiproles, or combinations <strong>of</strong> roles, matched up to any particular contexts. Weasked participants to select the one or two leadership roles that theythought would work best in each <strong>of</strong> a range <strong>of</strong> organizational contexts.The summary <strong>of</strong> results appears in Figure 10.1 below. It is clear fromthis information that a wide range <strong>of</strong> roles are useful, <strong>and</strong> that combinations<strong>of</strong> roles work well. There are some interesting patterns to noticeabout particular contexts, but the overall message is that all the roles areuseful at times.In our book Making Sense <strong>of</strong> Leadership, we describe our research, setout the results <strong>and</strong> conclude that there are five roles to select fromwhich leaders need to use flexibly if they are to be versatile performers.Again, we concluded that there is no one right way, but there are someguidelines.The five roles (see Figure 10.2 for a summary) are:• The Edgy Catalyser: focuses on creating discomfort to catalyse <strong>change</strong>;• The Visionary Motivator: focuses on engagement <strong>and</strong> buy-in to energizepeople;343

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