cameron and green making-sense-of-change-management

Individual changeTable 1.4The psychoanalytic, behaviourist, cognitive and humanisticapproachesTheme Psychoanalytic Behaviourism Cognitive HumanisticPsychodynamic Yes No Yes Yesapproach – lookingfor what is behindsurface behaviourAction approach – No Yes Yes Yeslooking at actualconduct of person,trying new thingsAcknowledgement of Yes No No Yesimportance of sensemaking,resistance, etcUse of imagery, No Yes Yes YescreativityUse in groups as Yes No No Yeswell as individualEmphasis on whole No No No YespersonEmphasis on No No No Yesgratification, joy,individuationAdoption of medical Yes Yes Yes Nomodel of mentalillnessFelt experience of the Yes No No Yespractitioner importantas a tool for changeMechanistic No Yes Yes Noapproach to clientOpen to new No No Yes Yesparadigm researchmethodsSource: adapted from Rowan (1983)Note: Although the humanistic and psychoanalytic approaches are both psychodynamic,we have differentiated between them in order to focus on the maximizing potentialaspect of the humanistic school.41