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cameron and green making-sense-of-change-management

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The underpinning theorySCHEIN’S ELABORATION OF LEWIN’S MODELStage OneUnfreezing: Creating the motivation to <strong>change</strong>:• Disconfirmation.• Creation <strong>of</strong> survival anxiety or guilt.• Creation <strong>of</strong> psychological safety to overcome learning anxiety.Stage TwoLearning new concepts <strong>and</strong> new meanings for old concepts:• Imitation <strong>of</strong> <strong>and</strong> identification with role models.• Scanning for solutions <strong>and</strong> trial-<strong>and</strong>-error learning.Stage ThreeRefreezing: Internalizing new concepts <strong>and</strong> meanings:• Incorporation into self-concept <strong>and</strong> identity.• Incorporation into ongoing relationships.Schein sees <strong>change</strong> as occurring in three stages:• unfreezing: creating the motivation to <strong>change</strong>;• learning new concepts <strong>and</strong> new meanings from old concepts;• internalizing new concepts <strong>and</strong> meanings.During the initial unfreezing stage people need to unlearn certain thingsbefore they can focus fully on new learning.Schein says that there are two forces at play within every individualundergoing <strong>change</strong>. The first force is learning anxiety. This is the anxietyassociated with learning something new. Will I fail? Will I be exposed?The second, competing force is survival anxiety. This concerns the pressureto <strong>change</strong>. What if I don’t <strong>change</strong>? Will I get left behind? These anxietiescan take many forms. Schein lists four <strong>of</strong> the associated fears:• Fear <strong>of</strong> temporary incompetence: the conscious appreciation <strong>of</strong> one’slack <strong>of</strong> competence to deal with the new situation.56

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