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cameron and green making-sense-of-change-management

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Complex <strong>change</strong>this thinking to large complex organizations, this means that the traditionalrole <strong>of</strong> directors <strong>and</strong> senior managers, who together may aspireto directly influence local behaviour, is unlikely to have the desiredeffect, <strong>and</strong> may end up stifling creative <strong>and</strong> healthy <strong>change</strong>. It maybethat the essential cultural paradigm <strong>of</strong> the organization needs to shiftfrom within.AttractorsSystems in chaos appear to fallunder the influence <strong>of</strong> different‘attractors’. Lorenz (in Gleick,1987), the mathematician <strong>and</strong>meteorologist, showed howcomplex systems can combineorder <strong>and</strong> disorder, <strong>and</strong> flipfrom one patterned state toanother as r<strong>and</strong>om, non-linear events trigger a sudden move from beingunder the influence <strong>of</strong> one attractor to that <strong>of</strong> another. See Figure 9.1 to seehow this might look in an organizational setting.To underst<strong>and</strong> this at a conceptual level, imagine sitting in a home<strong>of</strong>fice. At the desk in front <strong>of</strong> you there are papers, Post-its, pens, a laptopcomputer, photos <strong>of</strong> your family, a list <strong>of</strong> the things you have to do today.Outside the window you can clearly see trees blowing in the wind, asquirrel reaching for nuts on the bird table, the sun shining great stripes<strong>of</strong> light through the bushes onto the grass. In this scenario, you arecaught between two attractors. As one comes into focus, the other fadesaway. So it appears to be in complex systems; these attractors ultimatelydefine the way the system’s behaviour will unfold. In organizational lifeit is not possible to dictate what the attractors will be as these emergenaturally, but it is possible to try to underst<strong>and</strong> the attractors that otherpeople in organizations are influenced by (eg their pr<strong>of</strong>essions, tradeunions, a set <strong>of</strong> habits) <strong>and</strong> to try to create an attractor that <strong>of</strong>fers truevalue for people.317

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