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ReferencesWasmer, D <strong>and</strong> Bruner II, G (1991) Using organizational culture to designinternal marketing strategies, Journal <strong>of</strong> Services Marketing, 5 (1) (Winter)Weinberg, G (1997) Quality S<strong>of</strong>tware Management: Volume 4, AnticipatingChange, Dorset House, New YorkWeisbord, M <strong>and</strong> Jan<strong>of</strong>f, S. (2000) Future Search, Berrett-Koehler, LondonWheatley, M (1999) Leadership <strong>and</strong> the New Science, Berrett Koehler, SanFranciscoWheatley, M <strong>and</strong> Kellner-Rogers, M (1999) What do we measure <strong>and</strong>why? Questions about the uses <strong>of</strong> measurement, Journal for StrategicPerformance Measurement, JunWhelan-Berry, K <strong>and</strong> Gordon, J (2000) Effective organizational <strong>change</strong>: newinsights from multi-level analysis <strong>of</strong> the organizational <strong>change</strong> process,Academy <strong>of</strong> Management Proceedings, p 1Whittaker, J (1970) Models <strong>of</strong> group development: implications for socialgroup work practice, Social Science Review, 44 (3)Wind, J Y <strong>and</strong> Main, J (1998) Driving Change, Kogan Page, London362

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