cameron and green making-sense-of-change-management

8IT-based process changeIT has become a significant part of everyperson’s working life. According to USeconomic analysis figures, companies arenow spending an average of 30 per cent oftheir capital expenditures on informationtechnology compared with 5 per cent inthe 1960s. It is viewed as a critical resource.However, despite the sophistication ofthe IT equipment available and the rangeof IT tools and techniques that have been devised and in many casesheavily promoted, organizations are still failing to gain the business valuethey hope for when they embark on IT-based change. It seems that whilethe promise of IT is high, the reality of what we actually experience isdisappointing. It is as if the capacity of IT to deliver great things has overtakenour ability to use it effectively within our organizations.Data gathered by Wharton Management School in 1996 reinforces thisgap between expectation and reality. The research indicates that although72 per cent of company executives asked say that it is critical for their organizationto use high-tech tools such as IT to be competitive, only 17 percent of respondents say that the benefits of these tools are being realized.281