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cameron and green making-sense-of-change-management

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in the <strong>change</strong> <strong>and</strong> also their line manager. The senior manager is bestsuited to communicating business messages around the <strong>change</strong>,whereas an employee’s line manager is best suited to communicatingmore personal messages. This ties in with the notion that the overarchingvision <strong>and</strong> strategic direction once communicated needs to betranslated into a local context.A more recent study from Prosci (2007) highlighted the need for a structured<strong>change</strong> <strong>management</strong> approach: frequent <strong>and</strong> open communications,dedicated resources for <strong>change</strong> <strong>and</strong> employee participation.Change Tracking (2008) have looked at <strong>change</strong> in more than 180 organizationsworldwide <strong>and</strong> surveyed over 100,000 individuals. The factorsmost important to high performance <strong>change</strong> (that is, improving businessperformance <strong>and</strong> meeting project objectives) were identified <strong>and</strong> aresummarized below:• turbulence (conditions such as the magnitude, pace <strong>and</strong> risks <strong>of</strong> <strong>change</strong>):– risks <strong>and</strong> roadblocks;– <strong>change</strong>s taking place;• resources:– training <strong>and</strong> capability;– systems <strong>and</strong> processes;– project support;• aligned direction:– vision <strong>and</strong> direction;– communication;The right way to manage <strong>change</strong>?• engagement:– <strong>change</strong> leadership (the level <strong>of</strong> commitment <strong>and</strong> support providedby leaders);– involvement (the level to which people are involved in planning<strong>and</strong> implementing <strong>change</strong>);• team leadership:– <strong>management</strong> skills;– feeling valued;– accountability (clear performance objectives <strong>and</strong> people heldaccountable for achieving outcomes);335

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