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cameron and green making-sense-of-change-management

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The applicationsto address a specific issue relating to the internal or external businessenvironment. In the CIPD research cited above, restructuring was <strong>of</strong>tendone to improve customer responsiveness, gain market share or improveorganizational efficiency. Key drivers in the private sector were ‘typicallyperformance declines, mergers <strong>and</strong> acquisitions <strong>and</strong> a <strong>change</strong> <strong>of</strong> chiefexecutive. In the public sector, key drivers are the need for new collaborations<strong>and</strong> legislative <strong>and</strong> regulatory <strong>change</strong>, though chief executive<strong>change</strong>s are again important.’Critical success factorsPlanning a structure requires the generation <strong>of</strong> critical success factors,design options <strong>and</strong> a risk assessment. The purpose <strong>of</strong> a restructure is toalign the organization to better achieve its strategy. Critical success factorsare important to define, because if they are met, they will ensure successfor the new structure <strong>and</strong> by implication the strategy. Although identification<strong>of</strong> these key factors is an important prerequisite to any restructuring,this task is not necessarily clear-cut. The factors themselves willdepend on the organizational strategy, its culture, its market, its infrastructure<strong>and</strong> its internal processes.We give an example from a local government authority that needed toreorientate itself to have a much greater customer <strong>and</strong> citizen focus. One<strong>of</strong> the explicit strategies was to restructure the organization in a way thatwould dissolve the traditional departmental boundaries <strong>and</strong> their associateddestructive tensions <strong>and</strong> unhelpful silo mentality.CRITICAL SUCCESS FACTORS FOR ALOCAL AUTHORITYPublic service users (<strong>and</strong> relevant stakeholders) not providers arethe focusWill this structure result in clear, measurable deliverables to the customers<strong>and</strong> citizens?To what extent have we consulted with our customers?194

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