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cameron and green making-sense-of-change-management

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Leading <strong>change</strong>the harsh reality <strong>of</strong> organizational life, <strong>and</strong> reminds us <strong>of</strong> the necessityfor involving influential people when <strong>change</strong> is desired, but overuse canbe seen as manipulation. The organism metaphor highlights the need forpeople to be involved, <strong>and</strong> to feel the need for <strong>change</strong>, but runs the risk<strong>of</strong> moving too slowly <strong>and</strong> too late. Finally the flux <strong>and</strong> transformationmodel is useful as a reminder that organizations <strong>and</strong> their people cannotbe wholly controlled unless we rule by fear! Leaders must encouragediscussion <strong>of</strong> conflicts <strong>and</strong> tensions to enable <strong>change</strong> to emerge, whileavoiding the trap <strong>of</strong> being too vague <strong>and</strong> lacking direction.We believe that successful <strong>change</strong> leadership is achieved by combiningaspects <strong>of</strong> all four metaphors. This is evidenced by the models <strong>and</strong>approaches introduced in Chapter 3, which combine different metaphorsto some degree (see Table 3.2).COMBINING THE METAPHORS:REFLECTIVE COACHING SESSIONOnce I realized that my boss was using a completely different organizationalmetaphor from myself, I began to see how we were clashing in our discussionsabout how to run projects <strong>and</strong> how to improve processes.I prefer the machine metaphor. I like things to be pretty clear. In my area wehave a well-defined structure with clear roles <strong>and</strong> objectives set for each person.The team runs like a well-oiled machine, with me in the engine room pullinglevers <strong>and</strong> thinking about plans <strong>and</strong> processes.On the other h<strong>and</strong>, my boss prefers a more fluid style <strong>of</strong> working. Objectivesare flexible <strong>and</strong> revised daily, <strong>and</strong> the hierarchy means very little to him. Ifsomeone shows initiative <strong>and</strong> promise, he will go directly to that person <strong>and</strong>have a quite intense conversation to convey the importance <strong>of</strong> a particularinitiative. It used to drive me crazy. I couldn’t keep control.One day we had a chat about this using metaphor to discuss our differences.It was most illuminating, <strong>and</strong> we started to see the pros <strong>and</strong> cons <strong>of</strong> eachapproach. As a result I agreed to incorporate more flexibility in certain projects,<strong>and</strong> he agreed to stick with the plan rather than review <strong>and</strong> <strong>change</strong> other, morestable processes. We still clash from time to time, but it doesn’t cause quite somuch irritation!Global Services Manager, Oil Company – on use <strong>of</strong> metaphor to enhanceunderst<strong>and</strong>ing <strong>of</strong> other people’s viewpoints141

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