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cameron and green making-sense-of-change-management

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Leading <strong>change</strong>Leadership for the endingHere is Bridges’ advice for how to manage the ending phase (or how toget them to let go):• Study the <strong>change</strong> carefully <strong>and</strong> identify who is likely to lose what.• Acknowledge these losses openly – it is not stirring up trouble.Sweeping losses under the carpet stirs up trouble.• Allow people to grieve <strong>and</strong> publicly express your own <strong>sense</strong> <strong>of</strong> loss.• Compensate people for their losses. This does not mean h<strong>and</strong>outs!Compensate losses <strong>of</strong> status with a new type <strong>of</strong> status. Compensateloss <strong>of</strong> core competence with training in new areas.• Give people accurate information again <strong>and</strong> again.• Define what is over <strong>and</strong> what is not.• Find ways to ‘mark the ending’ (see box).• Honour rather than denigrate the past.MARKING THE ENDWhen a large publicly owned utility company in the UK split up into amyriad <strong>of</strong> small privatized units, there was a great <strong>sense</strong> <strong>of</strong> loss. Oldteams <strong>and</strong> old friendships were breaking up. It was the end <strong>of</strong> an era. Theorganization held a wake, at which everyone moaned <strong>and</strong> complained<strong>and</strong> generally got things <strong>of</strong>f their chest. There was much talk late into thenight. The transition moved more smoothly after that event as peoplebegan to accept the reality <strong>and</strong> inevitability <strong>of</strong> the ending.Leadership for the neutral zoneThe neutral zone is an uncomfortable place to be. This is the time whenfor instance, the reorganization has been announced, but the new organizationis not in place, or understood, or working. Anxiety levels go up <strong>and</strong>motivation goes down, <strong>and</strong> discord among the team can rise. This phase171

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