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cameron and green making-sense-of-change-management

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The underpinning theorythat shape people’s attitudes to <strong>and</strong> underst<strong>and</strong>ing <strong>of</strong> organizations, youcan take advantage <strong>of</strong> the possibilities <strong>of</strong> other ways <strong>of</strong> looking at things,<strong>and</strong> you can begin to underst<strong>and</strong> how other people in your organizationmay view the world. You can also begin to see the limitations <strong>of</strong> eachmindset <strong>and</strong> the disadvantages <strong>of</strong> taking a one-dimensional approach toorganizational <strong>change</strong>.In the second section, we set out a range <strong>of</strong> useful models <strong>and</strong> ideasdeveloped by some <strong>of</strong> the most significant writers on organizational<strong>change</strong>. This section aims to illustrate the variety <strong>of</strong> ways in which youcan view the process <strong>of</strong> organizational <strong>change</strong>. We also make <strong>sense</strong> <strong>of</strong> thedifferent models <strong>and</strong> approaches by identifying the assumptions underpinningeach one. When you underst<strong>and</strong> the assumptions behind amodel, you can start to see its benefits <strong>and</strong> limitations.In the third section, we come to some conclusions about organizational<strong>change</strong>, <strong>and</strong> stress the importance <strong>of</strong> being aware <strong>of</strong> underlying assumptions<strong>and</strong> having the flexibility to employ a range <strong>of</strong> different approaches.HOW ORGANIZATIONS REALLY WORKWe all have our own assumptions about how organizations work, developedthrough a combination <strong>of</strong> experience <strong>and</strong> education. The use <strong>of</strong>metaphor is an important way in which we express these assumptions.Some people talk about organizations as if they were machines. Thismetaphor leads to talk <strong>of</strong> organizational structures, job design <strong>and</strong>process reengineering. Others describe organizations as political systems.They describe the organization as a seething web <strong>of</strong> political intriguewhere coalitions are formed <strong>and</strong> power rules supreme. They talk abouthidden agendas, opposing factions <strong>and</strong> political manoeuvring.Gareth Morgan’s (1986) work on organizational metaphors is a goodstarting point for underst<strong>and</strong>ing the different beliefs <strong>and</strong> assumptionsabout <strong>change</strong> that exist. He says:Metaphor gives us the opportunity to stretch our thinking <strong>and</strong> deepen ourunderst<strong>and</strong>ing, thereby allowing us to see things in new ways <strong>and</strong> act in newways… Metaphor always creates distortions too… We have to accept thatany theory or perspective that we bring to the study <strong>of</strong> organization <strong>and</strong><strong>management</strong>, while capable <strong>of</strong> creating valuable insights, is also incomplete,biased, <strong>and</strong> potentially misleading.98

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