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cameron and green making-sense-of-change-management

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Organizations as organismsOrganizational <strong>change</strong>This metaphor <strong>of</strong> organizational life sees the organization as a living, adaptivesystem. Gareth Morgan says, ‘The metaphor suggests that differentenvironments favour different species <strong>of</strong> organizations based on differentmethods <strong>of</strong> organizing… congruence with the environment is the key tosuccess.’ For instance, in stable environments a more rigid bureaucraticorganization would prosper. In more fluid, changing environments alooser, less structured type <strong>of</strong> organization would be more likely to survive.This metaphor represents the organization asan ‘open system’. Organizations are seen as sets<strong>of</strong> interrelated sub-systems designed to balancethe requirements <strong>of</strong> the environment withinternal needs <strong>of</strong> groups <strong>and</strong> individuals. Thisapproach implies that when designing organizations,we should always do this with the environmentin mind. Emphasis is placed onscanning the environment, <strong>and</strong> developing ahealthy adaptation to the outside world.Individual, group <strong>and</strong> organizational health <strong>and</strong>happiness are essential ingredients <strong>of</strong> thismetaphor. The assumption is that if the social needs <strong>of</strong> individuals <strong>and</strong>groups in the organization are met, <strong>and</strong> the organization is well designedto meet the needs <strong>of</strong> the environment, there is more likelihood <strong>of</strong> healthyadaptive functioning <strong>of</strong> the whole system (socio-technical systems).The key beliefs are:• There is no ‘one best way’ to design or manage an organization.• The flow <strong>of</strong> information between different parts <strong>of</strong> the systems <strong>and</strong> itsenvironment is key to the organization’s success.• It is important to maximize the fit between individual, team <strong>and</strong> organizationalneeds.This leads to the following assumptions about organizational <strong>change</strong>:• Changes are made only in response to <strong>change</strong>s in the external environment(rather than using an internal focus).103

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