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cameron and green making-sense-of-change-management

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The underpinning theoryThe interconnections are hard to achieve in reality. We have observedthe following obstacles to achieving smooth interconnection between thedifferent roles:• Executive leaders are busy, hard-to-get-hold-<strong>of</strong> people who canbecome quite disconnected from their local line leaders.• Executive leaders <strong>and</strong> local line leaders rarely meet face to face <strong>and</strong>communicate by e-mail, if at all.• Network leaders, such as internal consultants or process facilitators,are <strong>of</strong>ten diverted from their leadership roles by requests either toperform expert tasks or to implement HR-led initiatives.• Network leaders may be busy <strong>and</strong> effective, but are usually undervaluedas leaders <strong>of</strong> <strong>change</strong>. They <strong>of</strong>ten have to battle to get recognizedas important players in the organization.Senge’s model recognizes the need for all three types <strong>of</strong> leader, <strong>and</strong> theneed for connectivity between different parts <strong>of</strong> the organization if<strong>change</strong> is desired.O’Neill: four key roles for successful <strong>change</strong>Mary Beth O’Neill (2000) agrees with Senge’s idea <strong>of</strong> communities <strong>of</strong> leaders,<strong>and</strong> identifies four specific leadership roles necessary for successful <strong>and</strong>sustained <strong>change</strong> efforts in organizations. She uses Daryl Conner’s work onfamily therapy as her model for the <strong>change</strong> process, <strong>and</strong> identifies theimportant roles as sponsor, implementer, advocate <strong>and</strong> agent. See Table 4.4.SponsorThe sponsor has the authority to make the<strong>change</strong> happen. He or she legitimizes <strong>and</strong>sanctions the <strong>change</strong>, <strong>and</strong> has line authorityover the people who will implement the<strong>change</strong> <strong>and</strong> control <strong>of</strong> resources – such as time,money <strong>and</strong> people. There are also sustainingsponsors who are responsible for sponsoring<strong>change</strong> in their own area.156

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