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cameron and green making-sense-of-change-management

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The applications• internal market re-alignment (strategy implementation);• <strong>change</strong> <strong>of</strong> senior manager (leadership decision);• internal or external crisis (unforeseen/unplanned <strong>change</strong>).We believe that restructuring should only take place as a result <strong>of</strong> a<strong>change</strong> in strategy. It should have a clear rationale <strong>and</strong> should be done inconjunction with other parallel <strong>change</strong>s such as process <strong>change</strong> <strong>and</strong>culture <strong>change</strong>. Of course this is not always the case. Sometimes otherevents kick <strong>of</strong>f restructuring processes, such as a new boss arriving, aprocess or product failure, an argument, a dissatisfied client or an underperformingperson or department. In these cases it is sometimes difficultfor employees to curb their cynicism when <strong>change</strong>s in structure seem tobe a knee-jerk reaction, which lacks direction, appears cosmetic <strong>and</strong> failsto lead to any real improvement.We look at specific cases <strong>of</strong> restructuring such as mergers <strong>and</strong> acquisitions,cultural <strong>change</strong>, rebr<strong>and</strong>ing <strong>and</strong> IT-based <strong>change</strong> in the otherapplication chapters.THE RESTRUCTURING PROCESSWhereas some <strong>of</strong> the other <strong>change</strong> scenarios we discuss in this book aremore problematic (for instance, culture <strong>change</strong> <strong>and</strong> merger/acquisition), onthe surface a restructuring <strong>of</strong> the organization should be a relativelystraightforward affair. If we recollect the organizational <strong>change</strong> metaphors,the restructure could be quite neatly placed into the machine metaphor.The key beliefs <strong>of</strong> the machine metaphor are:• Each employee should have only one line manager.• Labour should be divided into specific roles.• Each individual should be managed by objectives.• Teams represent no more than the summation <strong>of</strong> individual efforts.• Management should control <strong>and</strong> there should be employee discipline.190

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