cameron and green making-sense-of-change-management

Part TwoThe applicationsStrategy is the pattern or plan that integrates an organization’s majorgoals, policies and action sequences into a cohesive whole.James Quinn (1980)In Part One we looked at change and the management of change fromthree different perspectives: the individual, the team and the organization.We also examined the roles, styles and skills needed to become asuccessful leader of change.In Part Two we apply this learning to specific types of change. We haveidentified four generic change scenarios, and we look at the particularmanagement challenges involved in initiating and implementing eachtype of change. These change scenarios are:• structural change;• mergers and acquisitions;• cultural change;• IT-based process change.181