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cameron and green making-sense-of-change-management

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The applicationsCultural dimensionsRule versusrelationshipsThe group versusthe individualThe range <strong>of</strong>feelings expressedThe range <strong>of</strong>involvementHow status isaccordedUniversalistFocus on rulesIndividualismMore use <strong>of</strong> ‘I’NeutralDo not revealthoughts <strong>and</strong>feelingsSpecificDirectAchievementorientedUse titles onlywhen relevant totaskParticularistFocus onrelationshipsCommunitarianismMore use <strong>of</strong> ‘We’AffectiveReveal thoughts<strong>and</strong> feelingsDiffuseIndirectAscription orientedExtensive use <strong>of</strong>titlesFigure 6.1Trompenaars <strong>and</strong> Hampden-Turner's cultural dimensionsSource: Trompenaars <strong>and</strong> Hampden-Turner (1997)R<strong>of</strong>fey Park’s advice appears below:• Identify the key tactics used by team members to adhere to their owncultures.• Identify cultural ‘hot-spots’, highly obvious differences in workingpractices that generate tension <strong>and</strong> conflict.• Using a cultural model, get team members to explore the traits <strong>of</strong> theircultures, ask them what was good or bad about their former cultures.• Get your people to identify cultural values <strong>of</strong> meanings that areimportant to them <strong>and</strong> that they wish to preserve.• Challenge team members to identify a cluster <strong>of</strong> values that everyonecan commit to <strong>and</strong> use as a foundation for working together.238

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