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cameron and green making-sense-of-change-management

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This metaphor is the only one thatbegins to shed some light on how<strong>change</strong> happens in a turbulent world.This view implies that managers cannudge <strong>and</strong> shape progress, but cannotever be in control <strong>of</strong> <strong>change</strong>. GarethMorgan says, ‘In complex systems noone is ever in a position to control ordesign system operations in a comprehensive way. Form emerges. Itcannot be imposed.’The key beliefs are:• Order naturally emerges out <strong>of</strong> chaos.• Organizations have a natural capacity to self-renew.Organizational <strong>change</strong>• Organizational life is not governed by the rules <strong>of</strong> cause <strong>and</strong> effect.• Key tensions are important in the emergence <strong>of</strong> new ways <strong>of</strong> doingthings.• The formal organizational structure (teams, hierarchies) only representsone <strong>of</strong> many dimensions <strong>of</strong> organizational life.This leads to the following assumptions about organizational <strong>change</strong>:• Change cannot be managed. It emerges.• Managers are not outside the systems they manage. They are part <strong>of</strong>the whole environment.• Tensions <strong>and</strong> conflicts are an important feature <strong>of</strong> emerging <strong>change</strong>.• Managers act as enablers. They enable people to ex<strong>change</strong> views <strong>and</strong>focus on significant differences.What are the limitations <strong>of</strong> this metaphor? This metaphor is disturbing forboth managers <strong>and</strong> consultants. It does not lead to an action plan, or aprocess flow diagram or an agenda to follow. Other metaphors <strong>of</strong> <strong>change</strong>allow you to predict the process <strong>of</strong> <strong>change</strong> before it happens. With theflux <strong>and</strong> transformation metaphor, order emerges as you go along, <strong>and</strong>105

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