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TQM Model of Elements-Deployment Table Developed from Quality ...

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(2) MBNQA is recognized their requirement is “To promote quality awareness,<br />

understand the requirement for quality excellence,and share information and<br />

benefits about auccessful quality strategies”, that are highly recognized as nucleate<br />

sence <strong>of</strong> value are equivalent to <strong>TQM</strong> doctorines by experts. The business<br />

management decision sources such as quality data collection and analysis, and effort<br />

<strong>of</strong> quality improvement are not concentrating for failure elimination but need to<br />

establish creative activity related with influences <strong>of</strong> customer satisfaction rate. It is<br />

necessary to establish the standard for performance achievement be numerically<br />

measurable and evaluable.<br />

(3) As for EQA, the rationale is that “Customer satisfation, people satisfaction and<br />

impact on society – results, are achieved through leadership driving policy and<br />

strategy, people management, resoouces, and processes – enablers – ultimately<br />

leading to excellence in business results”. EQA criteria are similar to MBNQA<br />

criteria (guidance ability, employee management, policy and strategy, resource,<br />

process, and customer satisfaction rate) and three EQA criteria (people satisfaction<br />

rate, influence on the society, and result <strong>of</strong> the management) have been introduced<br />

as new elements. Especially, impact on society criteria focuses such as charity:<br />

involvment in the community’s education, sports, and leisure: the effect <strong>of</strong><br />

emploument instability: energy conservation and ecology, are not addressed in other<br />

two Award (MBNQA and Deming Prize). EQA criteria seem to extend to the central<br />

concepts <strong>of</strong> <strong>TQM</strong>.<br />

As a result, the comparison table <strong>of</strong> three award is shown as a <strong>Quality</strong><br />

Management Continuum through 1951 → 1987 → 1992, and these three awards are<br />

characterized as: Deming Prize is "<strong>Quality</strong> Control", MBNQA is " Management <strong>Quality</strong>",<br />

and EQA is " Enterprise <strong>Quality</strong> as the Citizens” while the establishment fiscal year<br />

passed in. As for definition <strong>of</strong> “quality” concerns, Deming Prize is defined as<br />

“Conformance to Specification”.<br />

[Note: " Conformance to Specification" was mistaken, at the time <strong>of</strong> this paper<br />

publication in 1994, the promotion <strong>of</strong> TQC was emphasized, and Total <strong>Quality</strong> was<br />

already defined as broader meaning <strong>of</strong> under TQC implementation. For instance, NEC<br />

Corporation were defined <strong>Quality</strong> for <strong>Quality</strong> Operation in 1972, by President <strong>of</strong> NEC,<br />

Dr. Koji Kobayashi, as "7 Q“ such as "Q <strong>of</strong> Management", "Q <strong>of</strong> Product and Service", "Q<br />

<strong>of</strong> Environment (<strong>from</strong> workshop to global environment) ", "Q <strong>of</strong> Rrelationship with Local<br />

Society (including International Relationship)", "Q <strong>of</strong> Human Behavior", "Q <strong>of</strong><br />

Performance Achievement", and "Q <strong>of</strong> Corporate Image" was adovocated by president<br />

(Nomura, Kobayashi, Taguchi, Tsukasa, Idemitsu [14]). Further TQC Systematization<br />

Research Committee defined as totalized quality be classified as "<strong>Quality</strong> <strong>of</strong><br />

Management", "<strong>Quality</strong> <strong>of</strong> Product and Service", "<strong>Quality</strong> <strong>of</strong> Operation and Business",<br />

"<strong>Quality</strong> <strong>of</strong> Environment (From workshop to global environment)", "<strong>Quality</strong> <strong>of</strong> Human<br />

Being", "<strong>Quality</strong> <strong>of</strong> Information", "<strong>Quality</strong> <strong>of</strong> Performance", "<strong>Quality</strong> <strong>of</strong> Society (From<br />

100

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