TQM Model of Elements-Deployment Table Developed from Quality ...

Dedicated Words on glass shield presented to Dr. Akao as follows;
“We dedicate the award in your honor to recognize those who have learned from
you the value of customer satisfaction.”
As referring to the above, Customer Satisfaction Philosophy has been locted as
the fundamental mandatory principles for TQC implementating program. Every
recipients of Deming Prizehad traditionally and consistently implemented a
confident theory of “Quality First” or “Quality Supremacy” into their business
management creed under “Customer Satisfactiion” is achievable by Quality.
(3) In the MBNQA, Customer Satisfaction was emphasized.
The same concept of Customer Satisfaction is also recognized in USA, as Levitt
[24] has stated "The Seller moves by the purchaser's inducement, and the result of
the effort of seller's marketing becomes a product". Armstrong Cotorar [25] was also
back-lining as "Begin to produce a profit by creating customer satisfaction" of the
United States in marketing. However, most of American Top Management concern
was concentrating to economic outcome, and insiting short-term profit focus until
1970s. After drastic TV presentation of “If JapanCan, Why Can't We?" (National
Broadcasting Co. June. 1980), US industry had changed with quality focus at the
following after 1980s. It was taken up as an emphasis of criteria of the MBNQA,
and since high-lighting and recognition of "Customer Satisfaction" in "Made in
America" (1989) of the MIT report in 1987, this is more closed up.
It should be commending for the UA intelligence to seriously recognize the degree
of such high importance to pick-up for customer satisfaction and to push forward as
the Key Word.
(4) Framework
Every national program prepare a framework to have applicants easy
understand and follow, which are called so many, but here is consolidated as under
“Framework”.
MBNQA, EQA, and JQA have been prepared for processing scquence figure by
numbers of criteria as “input criterias → process criterias → output criterias” for
rather easy guidance to the applicants. The Deming Prize is not indicated for
sequential numbering process, but simply explaining for Major processing framework
only.
When reviewing mentiond 4 kinds of the Awards in the above, each frame are
connected by a line, but some are indicating input, output, and feedback relationship,
however like shown in MBNQA frame work, which are “Strategic Planning” and each
criteria element are connected each other by management cycle (PDCA cycle) processing,
under such schematic planning are not observed in other 3 awards.
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