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TQM Model of Elements-Deployment Table Developed from Quality ...

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(f) Execution <strong>of</strong> management <strong>of</strong> market oriented<br />

(4) Mission and vision<br />

Mission<br />

(a) The process <strong>from</strong> which the Western Europe enterprise makes the quality<br />

is accelerated, and the management effort to exert a definite influence on<br />

reinforced achievement <strong>of</strong> competitive edge in the global market is<br />

supported.<br />

(b) The effort <strong>of</strong> any part and hierarchy <strong>of</strong> a Western Europe regional<br />

community to participation for the activities that raise the culture that<br />

improves quality and respects the quality also is encouraged and helped.<br />

Vision<br />

It is a leading organization to spread and improve Total <strong>Quality</strong><br />

Management in Western Europe.<br />

3.3.2 Purpose <strong>of</strong> Establishment <strong>of</strong> European <strong>Quality</strong> Award<br />

The outline <strong>of</strong> establishment <strong>of</strong> the EQA depends for Roy Peacock/EFQM (The<br />

source: From 40th EOQ Congress material) is the following:<br />

(1) Inauguration in October, 1991<br />

(2) EC, EFQM, and EOQ cooperate.<br />

(3) The first recipient: October, 1992<br />

(4) Purpose<br />

1) The concern for the <strong>TQM</strong> activities is concentrated with the dramatic measure.<br />

2) The more SPUR <strong>of</strong> quality improvement <strong>of</strong> the individual and the enterprise<br />

are <strong>of</strong>fered.<br />

3) The possible results in all phase <strong>of</strong> the organizational operation are<br />

announced.<br />

(5) Method<br />

1) The recognition <strong>of</strong> the EQA form <strong>of</strong> the world level is acquired.<br />

2) The highest result <strong>of</strong> the quality <strong>of</strong> the peopleand the organization in Western<br />

Europe is commended.<br />

3) Information on the quality program is spreaded and a superior model is<br />

created.<br />

3.3.3 <strong>Quality</strong> Status in European Countries<br />

European countries have traditionally been proud <strong>of</strong> their craftsmanship that<br />

<strong>Quality</strong> Control and <strong>Quality</strong> Assurance and further <strong>TQM</strong> were not paid specific<br />

attention to understand and implement, which status are shown in <strong>Table</strong> 3.4 (Miyauchi<br />

[16], [17]).<br />

71

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