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TQM Model of Elements-Deployment Table Developed from Quality ...

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for business result/performance evaluation to identify weakness and strength and needs<br />

<strong>of</strong> corrective action that MBNQA are categorized for evaluation requirement “Category<br />

7 Business Results” as Customer-Focused, Product amd Service, Financial and Market,<br />

Human Resource, Organizational Effectiveness, Governance and Social Responsibility.<br />

These guidelines are taken directly <strong>from</strong> the Criteria booklet: “Business Results”,<br />

(2004 Baldrige national <strong>Quality</strong> Program, Criteria for Perfomance Excellence,pp.26-29),<br />

and “Guidelines for Responding to Results Items (ditto pp.61-62)”.<br />

① Focus on the most critical business results.<br />

② Note the meaning <strong>of</strong> the four key requirements <strong>from</strong> the Scoring Guidelines for<br />

effective reporting <strong>of</strong> results data:<br />

� Performance levels that are reported on a meaningful measurement scale<br />

� Trends to show directions <strong>of</strong> results and rates <strong>of</strong> change<br />

� Comparisons to show how results compare with those <strong>of</strong> other,<br />

appropriately selected organizations<br />

� Breadth and importance <strong>of</strong> results to show that all important results are<br />

included and segmented,<br />

③ Include trend data covering actual periods for tracking trends.<br />

④ Use compact format - graphs and tables.<br />

⑤ Integrate results into the body <strong>of</strong> the text.<br />

⑥ Refer to the Scoring Guidelines.<br />

(4) Check Out This Baldrige Winner<br />

Ms. Susn E. Daniels, Associate editor <strong>of</strong> <strong>Quality</strong> Progress, [24] issued for suvey<br />

reports about the activities situation and the result <strong>of</strong> Clark American (2001 Baldrige<br />

Award Recipient – Manufacturing) in 2001 and used to check the MBNQA Criteria.<br />

The Clark American Co. (material production for the financial institution) fell into a<br />

crisis extremely in 1993-1994. Not bad for a company that woundered in 1993 whether<br />

it could continue to exist. In the words <strong>of</strong> W. Edwards Deming, Clark American use<br />

quality tools and the Baldrige excellence model to find its way “out <strong>of</strong> the crisis” tp<br />

produce truly impressive bottom-line results.<br />

Revenues per employee became more than $144,000 in 2000 <strong>from</strong> $81,000 in 1995,<br />

pr<strong>of</strong>it growth became 17.3% in 2000 <strong>from</strong> 3.3% in 1995. Even with the economic<br />

downturn in 2001, Clarke was able to increase its pr<strong>of</strong>its 4.6%. And, the Texas Award<br />

for Performance Excellence was won in 2001, and it became the only winner at the<br />

MBNQA – Manufacturing in 2002.<br />

When the main reform is indicated,<br />

① Developing a First in Service (FIS) business strategy as the core <strong>of</strong> Clarke’s<br />

80

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