TQM Model of Elements-Deployment Table Developed from Quality ...

management" for the future and "Quality Company" as a direction of the future.
Therefore, there is a reason to propose the introduction and the promotion of
TQM to the enterprise because there must be TQM implementing company in the
enterprise that have the steady growth even if at such social, economic tempestuous
period like today. It is because the company constitution is improved and the agile and
mobility overflowed management as for the enterprise to which TQM is introduced,
promoted, developed, and advanced never-ending continuously.
7.1.1 Case Study: Vision management of AISIN Co., Ltd.
AISIN is typical auto parts manufacturer that belongs to the Toyota group
established by amalgamating of Aichi Industry Ltd. and Shinkawa Industry Ltd. in
August 1965. The TQM activities passage for about 33 years of this company is as
shown in Table 7.1. When outlining it hereafter according to the step (However, the
expression in the TQC age of the content is the state as it is)
Step 0: Motive and Trigger (1965-1968)
Aichi Industrial Ltd. and Shinkawa Industrial Ltd. amalgamated and it aimed at
"International Competitiveness Strengthening". The two companies before it
amalgamated existed respectively the business philosophy and the system of Quality
Control with a different nuance, and became pressing needs doing the improvement of
compny constitution smoothly in order to unite each potential rapidly, to move in the
same business philosophy, and to enhance international competitiveness, and launched
out QC introduction providing the basic philosophy of "Quality Supremacy".
Step 1 Preparation for TQC Introduction (1968-1970)
Though the union of business philosophy advances, and the result of the
amalgamation has been raised at last by the QC introduction, because it is high growth
and motorization age on the other hand, establishment of QC system centering around
factory division and urgent necessary of swift installation of new product development
system are obliged. In addition, president declaration “Introduction of TQC” was
announce in April 1970 being obliged by necessary of sloughing off QC (in factory) to
TQC (in entire company) and use of technique in business for its aims of overall
management efficiency improvement and establishment for abroad production facilities
and overseas advance (penetrate) base following with division system execution.
Step 2 Construction of TQC Promotion System (1970-1971)
May 1970: Execution of company-wide audit
September 1970: Issuance of V50 (Vision for “Showa” 50, andlater change into “V
50” by Christian era) (Vision for 1975)
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