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Forest Certification in Developing and Transitioning ... - UTas ePrints

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490<br />

forest certification <strong>in</strong> develop<strong>in</strong>g <strong>and</strong> transition<strong>in</strong>g countries<br />

many <strong>in</strong>stances the environmental debate is not so much about the susta<strong>in</strong>able<br />

management of plantations as about the replacement of natural grassl<strong>and</strong>s with<br />

plantations.<br />

<strong>Forest</strong> Owners<br />

As mentioned previously, the <strong>in</strong>itial response to certification was slow but it ga<strong>in</strong>ed<br />

momentum from 1996 onwards. Mondi became one of the first South African<br />

forestry companies <strong>in</strong> 1996 to <strong>in</strong>itiate an FSC certification process for its plantations.<br />

The responsibility for this task was given to the environmental team of the <strong>Forest</strong>ry<br />

Division. Initially the team found that response on the ground was very mixed, with<br />

approximately 20 percent of the foresters accept<strong>in</strong>g certification, 60 percent hav<strong>in</strong>g a<br />

neutral op<strong>in</strong>ion <strong>and</strong> 20 percent oppos<strong>in</strong>g certification. Through tra<strong>in</strong><strong>in</strong>g, workshops<br />

<strong>and</strong> the implementation of an <strong>in</strong>novative system for staff to report Corrective Action<br />

Requests (CAR), staff was tra<strong>in</strong>ed <strong>in</strong> forest certification. Mondi’s Northern region<br />

was certified <strong>in</strong> 1997 <strong>and</strong> its entire operations <strong>in</strong> 1999 (Frost et al. 2003).<br />

In the case of Mondi <strong>Forest</strong>s, vertical <strong>in</strong>tegration had a direct effect on<br />

certification. The above mentioned certification process at Mondi was <strong>in</strong>itiated upon<br />

request from the General Manager of Mondi’s timber division for certified timber<br />

from Mondi plantations (Frost et al. 2003). In this case market forces dem<strong>and</strong>ed<br />

certified products from a company that supplies timber from its own plantations to<br />

its own sawmills. To be able to sell certified products, the process<strong>in</strong>g division had to<br />

have access to certified raw material <strong>and</strong> placed pressure on the company-owned<br />

plantations to become certified.<br />

SAFCOL (the parastatal forestry company which operated government<br />

plantations dur<strong>in</strong>g the 1990s) opted for certification as a way of demonstrat<strong>in</strong>g<br />

environmental credentials. SAFCOL had faced considerable criticism from local<br />

NGOs <strong>and</strong> had been look<strong>in</strong>g for a way of demonstrat<strong>in</strong>g its social <strong>and</strong> environmental<br />

credentials for a number of years. The General Manager of SAFCOL was committed<br />

to obta<strong>in</strong><strong>in</strong>g FSC certification <strong>and</strong> after 24 months of hard work, a ma<strong>in</strong> assessment<br />

by SGS took place. A major CAR was raised <strong>and</strong> only closed out a year later. The<br />

environmental manager felt that the <strong>in</strong>itial failure to obta<strong>in</strong> certification actually<br />

helped to develop ownership of the FSC pr<strong>in</strong>ciples <strong>and</strong> criteria. Staff went from<br />

meet<strong>in</strong>g FSC requirements because they were told to do so to be<strong>in</strong>g proud of gett<strong>in</strong>g<br />

it right by manag<strong>in</strong>g their forests <strong>in</strong> an environmentally <strong>and</strong> socially responsible<br />

manner. The entire SAFCOL forestry area was certified by 1998 <strong>and</strong> it was only after<br />

certification was underway that SAFCOL began to receive requests from buyers for<br />

certified timber (Frost et al. 2003).<br />

SAPPI <strong>Forest</strong>s opted for ISO 14001 certification <strong>in</strong>stead of FSC certification. This<br />

choice was aimed at satisfy<strong>in</strong>g the dem<strong>and</strong> from customers for an <strong>in</strong>dependently<br />

verified environmental st<strong>and</strong>ard. An environmental “Green Team” was responsible<br />

for implement<strong>in</strong>g ISO 14001. Team members visited every plantation once a month<br />

<strong>and</strong> they found that the system was popular with most staff. The ISO 14001 system<br />

helped to create commitment to good management on the ground (Frost et al. 2003).<br />

As consumer dem<strong>and</strong> for certified paper <strong>in</strong>creased over time, the dem<strong>and</strong> for<br />

yale school of forestry & environmental studies

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