JOÃO GUILHERME RODRIGUES MENDONÇA - Home - Unesp

ABSTRACT
The present work proposed to understand and interpret the articles destined to mothers
in magazines to the public between 1940 and 1950. The magazines that keep articles in
this period itemized are three: Fon Fon, Vamos Ler e a Cigarra. The Work is divided in
two blocks of different sessions. The first block pictures the first part of the work
highlights the theoretical input about the research from the magazines Fon Fon, Vamos
Ler e a Cigarra between 1940 and 1950. The ensemble of these magazines articles, are
the documentary source, consist in 230 articles in which I write and analyze the
information, descriptions, and representations of woman mother, characterized by
experts, who wrote to them, in those magazines which had session aimed to mothers.
The research shows that the experts who frequently dedicated writing the articles where
doctors. They had a major influence in the exercise of being a mother for those women,
going into familiar history, intervening and making rules of how bring up a child, creating
an atmosphere of guilty, dilating the parents autonomy ,throw the knowledge expert’s
power, putting family tradition behide, disbelieving the parents and looking to take off
elderly and near friends orientation . Installing a family police. Is there a need for this up
class mother, who represents the magazine’s aim public ,to learn how to be a mother
and take care of your own child with expert doctors now because before were de
nannies, slaves, milk mothers and so on. The doctor did not believe that it was a natural
mother s feeling, the concept of a child insert in a family also didn’t exist in the doctors
view. This was the concept that was proposed by the articles published by those
magazines Fon Fon, Vamos Ler e a Cigarra. In the end the expert writers dedicated to
the up a class mothers governance, left for ever theirs interventionist ideology stamped
in those families ,without any overstatement we can recognize that the medicine as the
big mother of this period.
Keywords: Women history. Child history. Women press. Children care. Press. Medical
intervention.