Zeszyt naukowy - całość - Wydział ZarzÄ dzania i Ekonomiki Usług

58Sabina KaufThese factors force changes in the way businesses operate and in the way of carrying out marketingactivities. The development of network systems causes the appearance of concepts such as:database marketing, multi-level marketing, interactive marketing and virtual marketing. For thatreason, years 2010 will be dominated by social networks and web 2.0. This article presents thebasic development tendencies in marketing and indicates the ways of impact on purchasers, whichwill dominate in the next decade.Translated by Karolina Jagodzińska