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International Trade in Services.pdf - DSpace at Khazar University

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86 <strong>Intern<strong>at</strong>ional</strong> <strong>Trade</strong> <strong>in</strong> <strong>Services</strong><br />

Box 3.7: Cost Pressures Force Clients to Reth<strong>in</strong>k Their Approach to Legal<br />

<strong>Services</strong><br />

In a more global competitive market, law firms are encounter<strong>in</strong>g gre<strong>at</strong>er cost<br />

pressure from their clients. Consumers of legal services such as governments,<br />

corpor<strong>at</strong>ions, and <strong>in</strong>dividuals are <strong>in</strong>creas<strong>in</strong>gly scrut<strong>in</strong>iz<strong>in</strong>g how law firms price their<br />

services and deliver results. Some clients are us<strong>in</strong>g competitive procurement<br />

processes to secure economically priced legal services. Others use software to audit<br />

their legal services bills or establish <strong>in</strong>-house counsels familiar with the bus<strong>in</strong>ess to<br />

control legal expenses (Tucker 2008).<br />

Law firms are respond<strong>in</strong>g to this client demand for more cost-effective offers by<br />

mak<strong>in</strong>g <strong>in</strong>ternal changes to lower their costs. Some may adjust their bill<strong>in</strong>g structures<br />

to <strong>in</strong>clude fixed fee r<strong>at</strong>es for rout<strong>in</strong>e services, capped fees to prevent cost overruns,<br />

and discounted r<strong>at</strong>es for large volumes of work (Murphy 2008). Others employ<br />

technology to work more efficiently and unbundle services to offer specialized<br />

products. But an <strong>in</strong>creas<strong>in</strong>g number of firms also move work overseas, <strong>in</strong>clud<strong>in</strong>g to<br />

develop<strong>in</strong>g countries, to improve their cost position rel<strong>at</strong>ive to competitors.<br />

The prom<strong>in</strong>ent share of expenses for labor compens<strong>at</strong>ion gives develop<strong>in</strong>g<br />

countries, with their lower wage levels, a major advantage over competitors <strong>in</strong><br />

developed countries as long as the qualific<strong>at</strong>ions of domestic lawyers m<strong>at</strong>ch<br />

<strong>in</strong>tern<strong>at</strong>ional standards. There are several avenues for law firms to strengthen<br />

their skill base: (1) improv<strong>in</strong>g professional educ<strong>at</strong>ion over the long run,<br />

(2) provid<strong>in</strong>g supplemental educ<strong>at</strong>ion to practitioners <strong>in</strong> the medium term, or<br />

(3) quickly hir<strong>in</strong>g miss<strong>in</strong>g talent from competitors <strong>in</strong> the domestic or overseas<br />

markets.<br />

Rais<strong>in</strong>g educ<strong>at</strong>ional standards will help build value <strong>in</strong> the profession over time.<br />

Policy makers and professional associ<strong>at</strong>ions can work with colleges of law to raise<br />

standards to an <strong>in</strong>tern<strong>at</strong>ionally competitive level. Jordan, for example, is undertak<strong>in</strong>g<br />

a process of assess<strong>in</strong>g educ<strong>at</strong>ional outcomes <strong>in</strong> the profession, benchmark<strong>in</strong>g<br />

them aga<strong>in</strong>st standards designed by <strong>in</strong>tern<strong>at</strong>ional accredit<strong>at</strong>ion bodies, and<br />

rework<strong>in</strong>g curricula to ensure th<strong>at</strong> degrees are <strong>in</strong>tern<strong>at</strong>ionally recognized. More<br />

generally, consult<strong>at</strong>ions with the local colleges of law can determ<strong>in</strong>e the st<strong>at</strong>us of<br />

accredit<strong>at</strong>ion of these colleges, as well as benchmark<strong>in</strong>g <strong>in</strong>dic<strong>at</strong>ors rel<strong>at</strong>ed to curriculum<br />

and teach<strong>in</strong>g practices (for example, professor-to-student r<strong>at</strong>ios), which<br />

can then be compared with those of other colleges of law <strong>in</strong> the region and farther<br />

afield. If standards are found to be comparable with those <strong>in</strong> export markets of<br />

<strong>in</strong>terest, policy makers might want to try to negoti<strong>at</strong>e a mutual recognition agreement<br />

<strong>in</strong> order to facilit<strong>at</strong>e market access (box 3.8). On the other hand, if marked<br />

knowledge gaps exist <strong>in</strong> particular areas, student exchanges between local and<br />

foreign law schools or distance learn<strong>in</strong>g partnerships can be a cost-effective means<br />

to expand the educ<strong>at</strong>ional offer<strong>in</strong>gs to local students.

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