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International Trade in Services.pdf - DSpace at Khazar University

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88 <strong>Intern<strong>at</strong>ional</strong> <strong>Trade</strong> <strong>in</strong> <strong>Services</strong><br />

Table 3.7. Law Firm Investments to Cre<strong>at</strong>e Intangible Assets<br />

Intangible assets<br />

Brand<br />

Professional expertise<br />

Management acumen<br />

Technology deployment<br />

Global network<br />

Investment<br />

Firms focus on professional expertise and every aspect of<br />

service delivery<br />

Rigorous recruitment, cont<strong>in</strong>u<strong>in</strong>g educ<strong>at</strong>ion, exposure to<br />

new practice areas<br />

Recruitment of suitable f<strong>in</strong>ancial, oper<strong>at</strong><strong>in</strong>g, and <strong>in</strong>form<strong>at</strong>ion<br />

officers<br />

Acquisition of technology <strong>in</strong>frastructure and services<br />

Rel<strong>at</strong>ionship build<strong>in</strong>g<br />

Sources: Coll<strong>in</strong>s (2006), P<strong>in</strong>n<strong>in</strong>gton and Bil<strong>in</strong>sky (2003).<br />

Design<strong>in</strong>g a Proactive <strong>Trade</strong> Agenda<br />

to Improve Foreign Market Access<br />

Arguably, imports of legal services are as important as exports from a development<br />

perspective. In a situ<strong>at</strong>ion of skill shortages, imports can facilit<strong>at</strong>e the<br />

access of local consumers to high-quality, affordable services, <strong>in</strong>crease knowledge<br />

transfer, and enhance the security and predictability of transactions for prospective<br />

foreign <strong>in</strong>vestors and traders. Moreover, imports and str<strong>at</strong>egic partnerships<br />

with foreign law firms are often a necessary step to reach<strong>in</strong>g a critical size for<br />

export.<br />

Once this critical mass has been achieved, policy makers have an active role to<br />

play <strong>in</strong> advanc<strong>in</strong>g the agenda for exports of legal services. They can contribute by<br />

identify<strong>in</strong>g the strengths and weaknesses of domestic service providers, design<strong>in</strong>g<br />

a comprehensive sector str<strong>at</strong>egy, and help<strong>in</strong>g law firms improve access to clients<br />

abroad.<br />

A service trade dialogue with stakeholders can cre<strong>at</strong>e a snapshot of the domestic<br />

market and identify specific export <strong>in</strong>terests. Government represent<strong>at</strong>ives,<br />

domestic law firms, legal clients, and academic analysts can, together, identify<br />

constra<strong>in</strong>ts <strong>in</strong> the domestic market, p<strong>in</strong>po<strong>in</strong>t <strong>in</strong>stitutional weaknesses, and collect<br />

<strong>in</strong>form<strong>at</strong>ion on barriers <strong>in</strong> export markets of <strong>in</strong>terest. Stakeholders can then<br />

<strong>in</strong>iti<strong>at</strong>e changes th<strong>at</strong> seem desirable <strong>in</strong> the domestic market and engage <strong>in</strong> bil<strong>at</strong>eral,<br />

regional, or multil<strong>at</strong>eral trade negoti<strong>at</strong>ions to lift restrictions th<strong>at</strong> h<strong>in</strong>der<br />

domestic law firms from expand<strong>in</strong>g abroad. These restrictions can take a number<br />

of different forms. They perta<strong>in</strong> to the follow<strong>in</strong>g:<br />

• recognition of foreign credentials<br />

• licensure of n<strong>at</strong>ionals or residents<br />

• practice of host country, home country, third-country, or <strong>in</strong>tern<strong>at</strong>ional law

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