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International Trade in Services.pdf - DSpace at Khazar University

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152 <strong>Intern<strong>at</strong>ional</strong> <strong>Trade</strong> <strong>in</strong> <strong>Services</strong><br />

Demand stemm<strong>in</strong>g from new shopp<strong>in</strong>g habits <strong>in</strong> urban centers is the key<br />

determ<strong>in</strong>ant of retail growth among mult<strong>in</strong><strong>at</strong>ionals. Food products are sourced<br />

from low-cost suppliers. If the harvest<strong>in</strong>g, grad<strong>in</strong>g, and disp<strong>at</strong>ch<strong>in</strong>g work is labor<br />

<strong>in</strong>tensive, powerful retail buyers exercise gre<strong>at</strong> purchas<strong>in</strong>g power th<strong>at</strong> depresses<br />

the prices producers can charge and thus producer <strong>in</strong>come levels. This may occur<br />

even <strong>in</strong> developed countries, where growers may have to sell their produce to <strong>in</strong>dividual<br />

retailers (Lawrence 2004). Retailers can promote food exports from develop<strong>in</strong>g<br />

countries by <strong>in</strong>tegr<strong>at</strong><strong>in</strong>g their producers <strong>in</strong>to <strong>in</strong>tern<strong>at</strong>ional supply cha<strong>in</strong>s.<br />

Partnerships among retailers, logistics companies, wholesalers, and process<strong>in</strong>g<br />

companies can establish efficient supply cha<strong>in</strong>s. Some retailers enter <strong>in</strong>to partnerships<br />

with nongovernmental organiz<strong>at</strong>ions, donors, or governments, which then<br />

f<strong>in</strong>ance <strong>in</strong>vestment <strong>in</strong> public <strong>in</strong>frastructure, tra<strong>in</strong><strong>in</strong>g, and other essential <strong>in</strong>puts<br />

(Nordås, Geloso Grosso, and P<strong>in</strong>ali 2007).<br />

<strong>Intern<strong>at</strong>ional</strong>iz<strong>at</strong>ion may allow consumers to purchase fruits and vegetables all<br />

year round th<strong>at</strong> are consistent <strong>in</strong> appearance and taste and have a longer shelf life.<br />

The range of food varieties on offer may also be expanded (Lawrence 2004). Food<br />

constitutes a significant proportion of the retail price <strong>in</strong>dex, and, so, price competition,<br />

which stabilizes or reduces food prices, can reduce general <strong>in</strong>fl<strong>at</strong>ion. However,<br />

any improvement <strong>in</strong> availability and choice may not extend to the rural popul<strong>at</strong>ion<br />

or, possibly, to some peripheral and poor urban areas. In general, modern<br />

retail<strong>in</strong>g stores improve employment opportunities for women and provide better<br />

work<strong>in</strong>g conditions.<br />

Prospects for exports by develop<strong>in</strong>g countries<br />

The liberaliz<strong>at</strong>ion of trade <strong>in</strong> services is sometimes perceived <strong>in</strong> terms of a North-<br />

South rel<strong>at</strong>ionship; this perception focuses, on the one hand, on the <strong>in</strong>terests of<br />

capital-abundant mult<strong>in</strong><strong>at</strong>ionals based <strong>in</strong> developed countries and, on the other<br />

hand, on the concerns <strong>in</strong> develop<strong>in</strong>g countries about foreign dom<strong>in</strong><strong>at</strong>ion of local<br />

economies. Some retailers based <strong>in</strong> develop<strong>in</strong>g countries have already expanded<br />

<strong>in</strong>to neighbor<strong>in</strong>g markets <strong>in</strong> Africa, Asia, and L<strong>at</strong><strong>in</strong> America. They will <strong>in</strong>creas<strong>in</strong>gly<br />

do so as part of the worldwide trend toward concentr<strong>at</strong>ion and larger outlets<br />

<strong>in</strong> distribution. In view of the rapid growth r<strong>at</strong>es <strong>in</strong> many develop<strong>in</strong>g countries,<br />

South-South trade is ga<strong>in</strong><strong>in</strong>g ground <strong>in</strong> the distribution sector.<br />

Export growth can only be achieved by companies with sufficient capital, managerial<br />

expertise, and capacity <strong>in</strong> <strong>in</strong>form<strong>at</strong>ion and communic<strong>at</strong>ion technology to<br />

<strong>in</strong>vest abroad once they have ga<strong>in</strong>ed strong positions <strong>in</strong> domestic markets. The<br />

major mult<strong>in</strong><strong>at</strong>ionals <strong>in</strong> developed countries will only consider markets th<strong>at</strong> offer<br />

sufficient commercial potential and thus do not enter poorer develop<strong>in</strong>g countries.<br />

This offers opportunities for South-South <strong>in</strong>vestment <strong>in</strong> retail outlets.

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