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International Trade in Services.pdf - DSpace at Khazar University

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Market Structure, Liberaliz<strong>at</strong>ion, and <strong>Trade</strong> 143<br />

Box 5.2: Estim<strong>at</strong>es of the Economic Scope of the Distribution Sector<br />

In 2007, global retail sales equaled roughly US$12 trillion, hav<strong>in</strong>g grown, on<br />

average, by 8 percent annually <strong>in</strong> 2001–07 (Joseph et al. 2008). Grocery sales made<br />

up 40 percent of total retail sales, and 60 percent <strong>in</strong> poorer African countries. At the<br />

firm level, <strong>in</strong> 2006, total retail sales of the top 250 mult<strong>in</strong><strong>at</strong>ionals amounted to<br />

US$3.5 trillion. With average retail sales of US$13 billion, all these companies had<br />

retail sales exceed<strong>in</strong>g US$2.7 billion, and companies from the United St<strong>at</strong>es<br />

accounted for 45 percent of sales, Germany for 11 percent, France for 9 percent, the<br />

United K<strong>in</strong>gdom for 8 percent, and Japan for 7 percent (Deloitte 2008). In 2002,<br />

the top 30 retailers were active <strong>in</strong> 88 countries, or nearly three-quarters more<br />

countries than <strong>in</strong> 1997 (UNCTAD 2005). Foreign direct <strong>in</strong>vestment (FDI) <strong>in</strong><br />

distribution services was among the vanguard <strong>in</strong> FDI until 1990, when it accounted<br />

for a quarter of the total <strong>in</strong>ward stock <strong>in</strong> services. It subsequently dropped to<br />

18 percent by 2002 (UNCTAD 2004).<br />

In the <strong>Intern<strong>at</strong>ional</strong> Monetary Fund balance of payments st<strong>at</strong>istics, the value of<br />

distribution services is embedded <strong>in</strong> the value of goods sold through <strong>in</strong>tern<strong>at</strong>ional<br />

channels either <strong>in</strong> the value of the exports and imports of goods or <strong>in</strong> the value of the<br />

sales of goods through affili<strong>at</strong>es. 2 For example, <strong>in</strong> 2002, about 3 percent of the sales<br />

of U.S. wholesalers were exports, valued <strong>at</strong> about US$153 billion. Given th<strong>at</strong> the<br />

wholesalers provided an average of some 22 cents worth of distribution services for<br />

each dollar <strong>in</strong> sales, these exports <strong>in</strong>cluded US$34 billion <strong>in</strong> services <strong>in</strong> the value of<br />

the goods exported. Exports accounted for a much lower proportion of the total sales<br />

of retailers, and under US$1 billion of retailer services were embedded <strong>in</strong> the value of<br />

the goods retailers exported (Borga 2006).<br />

enforced regul<strong>at</strong>ion, may allow consumers not only to benefit from more choice<br />

and lower prices, but also higher-quality products and better safety standards. In<br />

most develop<strong>in</strong>g countries, a significant proportion of retail activities is part of<br />

the <strong>in</strong>formal economy, which official st<strong>at</strong>istics fail to capture. (Box 5.2 presents<br />

estim<strong>at</strong>es of the economic scope of the distribution sector.) However, facilit<strong>at</strong>ed<br />

market access <strong>in</strong> the distribution sector may br<strong>in</strong>g foreign particip<strong>at</strong>ion th<strong>at</strong><br />

<strong>in</strong>creases the share of the sector anchored <strong>in</strong> the formal economy and, hence, provide<br />

a broader base for tax<strong>at</strong>ion.<br />

From an export perspective, several develop<strong>in</strong>g countries are dependent on<br />

tourism, and a more developed retail sector gener<strong>at</strong>es more <strong>in</strong>come from purchases<br />

by foreign visitors. The <strong>in</strong>tegr<strong>at</strong>ion of domestic producers <strong>in</strong> <strong>in</strong>tern<strong>at</strong>ional<br />

supply cha<strong>in</strong>s also provides new bus<strong>in</strong>ess opportunities for the producers. Distribution<br />

companies <strong>in</strong> develop<strong>in</strong>g countries such as Mexico and South Africa are<br />

active <strong>in</strong> expand<strong>in</strong>g their oper<strong>at</strong>ions <strong>in</strong> neighbor<strong>in</strong>g countries, which demonstr<strong>at</strong>es<br />

the potential for <strong>in</strong>creased levels of South-South trade <strong>in</strong> distribution<br />

services.<br />

In addition, moderniz<strong>at</strong>ion <strong>in</strong> the distribution sector will <strong>in</strong>crease the use of<br />

<strong>in</strong>form<strong>at</strong>ion technology and just-<strong>in</strong>-time logistics systems, which can gre<strong>at</strong>ly

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