International Trade in Services.pdf - DSpace at Khazar University

Health without Borders 127
Box 4.8: Case Study: SWOT Analysis, Health Services Trade, Morocco
The SWOT analysis is shown in table 4.7.
Table 4.7. Health Services Trade, Morocco
Strengths
Weaknesses
– Lower cost of services relative to Europe – No statistics and sectoral strategy at
– Cultural heritage, diversity of the landscape, the government level
tourist attractions, climate
– Only individual initiatives; difficulty in
– Geographical and cultural, including financing large-scale projects
language, proximity with Europe
– Skill shortages: insufficient number of
– Facility of access to residential property and doctors and key health personnel
resulting strong foreign presence in residential (absolute terms); lower relative density
areas (retirees and temporary residents) of health personnel than Algeria,
– Qualification and reputation of the doctors Egypt, Libya, and Tunisia
or hospitals gained through training or – Qualification of nurses and other
exchanges with foreign universities and medical staff
medical institutions and participation in – Late in the race with Tunisia and other
networks with hospitals and research competitors
centers abroad (particularly in France) – Lack of application of international
standards and certifications (for
example, the International Organization
for Standardization)
– Absence of a clear legal framework for
medical tourism, which could result in
malpractice and represents an
important risk for the reputation of the
country
– Strict nationality requirements that
prevent foreigners from opening
practices (and investing)
Opportunities
Threats
– Booming market focused on seniors and – Protectionist reaction of European
retirees (aging of the population): residential countries and bans on medical
programs, medical accompaniment in tourism
Morocco and abroad, paramedical services – Competition of emerging countries in
– Booming market for cosmetic surgery, Asia, Eastern and Central Europe, and
thalassotherapy and other forms of health the Middle East and North Africa
tourism
– Loss of human resources through
– Booming market for dental surgery and the permanent establishment abroad
prosthesis
of key health personnel
– Specialization in some advanced surgical
procedures, including cardiology, cancer
treatment, epidemiology, to treat patients
in the region
– Expected shortages of certain medical
personnel in Europe
– Offshoring of certain medical services; the
use of the existing infrastructure
– Deterioration in the level of reimbursement of
treatments in Europe and the development
of portability in health insurance
– Increasing need for medical training in the
region: Mali, Mauritania, and other countries
Source: World Bank staff.