compendium 2006 grundtvig 2 learning partnerships ... - NA-BIBB

Project Reference: 06-ITA01-S2G01-00182-3
ITALIA
Competencies in Marketing for Trainers in Continuing Education (CMCE)
The project aims at understanding and maximise the existing practicies in marketing in order to develop a new
transnational cooperation among actor involved in adult education. For that institution maketing could be the key to
success but the adult education provider should adapt their know-how to the new marketing strategies. The project will
develop the competencies in the activity planning, in term of efficiency en transparency in the marketing oriented
mamagement of LLL.
Objectives:
o to understand the marketing strategies and the structure of the partners
o to develop innovations on a European level
o to share marketing methodologies
o to develop a new immage of the institution (through advertising, custorer care, public relations, mass media,
Website)
o to develop new European partnerships
o to improve the working quality
Duration: 3 years Funding year: 3 rd
Area(s) covered
Project Objectives
Target Group(s)
COMPOSITION OF THE PARTNERSHIP
Coordinating organisation
Name of the organisation: Mainstreaming Agenda
Name of the contact person: Fabienne Rinaldi
Address: Viale Piemonte, 3 – 90144 Palermo (PA)
E-mail: info@mainstreaming.org
Tel: +39,09163 15785
Fax: +39 091 364524
Organisation/Project Website:
Partners
Société Civile Auvillaraise De Contacts, FR
Fundacion Objetivo 1, ES
Centro Linguistico Italiano Dante Alighieri, IT
Telsiai Teachers Education Center, LT
Active cititenship
Intercultural issues
Languages
European countries / European Union
Marketing / Präsentation / Unternehmensführung
Strategy for stimulating / promoting adult learner
Guidance / counselling or other support services
Experimentation with new pedagogical approach(es)
Management of adult education organisation / insti
Women
Persons living in rural or disadvantaged areas
Lehrende, Dozenten, Kursleitende, Beschäftigte bei
Bildungsanbietern
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