compendium 2006 grundtvig 2 learning partnerships ... - NA-BIBB

UNITED KINGDOM
Project reference: 06-GBR01-S2G01-00090-1
UNITED KINGDOM
Get the Message – SMS – Specific Marketing Strategies
This project will link adult education providers from institutions in the UK, Belgium, Greece, Germany and Poland.
The focus is on the many and varied creative marketing and recruitment strategies used by institutions to attract heard
to reach learners. The Learning Partnership will provide the opportunity for staff and learners to share expertise and
knowledge about the barriers that must be overcome when promoting learning to adult learners and “getting their
message” across to priority/target groups.
Duration: 2 years Funding year: 1 st
Area(s) covered
Project Objectives
Target Group(s)
COMPOSITION OF THE PARTNERSHIP
Coordinating institution
Name of the organisation: Ashton Sixth Form College
Name of the contact person: Ms Jo Fletcher-Saxon
Address: Darnton Raod, Ashton-under-Lyne, Lancashire, OL6 9RL
E-mail: jmf@astc.ac.uk
Tel: (44) 0161 3302330 / 6668224
Fax: (44) 0161 3391772
Partners
Bristol City Council Adult Learning Service (UK)
De Groene Kans Vzw (BE)
Volkshochschule Vaterstetten (DE)
Volkshochschule Löbau-Zittau (DE)
Therapy Centre for Dependent Individuals (GR)
Centrum Ksztalcenia Ustawicznego ((PL)
Basic Skills
Marketing and student recruitment strategies for priority learners
Strategy for stimulating / promoting adult learners’ demand for
learning
Management for providing credit for knowledge or competence
acquired outside formal education
Young adults (15-25 age range) at risk of social marginalisation
Other economically or socially disadvantaged groups. Unemployed
persons, persons in prison (plus ex drug uses in treatment)
Volunteers and professionals working in adult education
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