compendium 2006 grundtvig 2 learning partnerships ... - NA-BIBB

Project reference: 06-DEU03-S2G01-00024-1
DEUTSCHLAND
NEFOMA - Network with Focus on Marketing
Purpose of the learning-partnership is the development of a network consisting of educational institutions. Marketing is
a relatively new area for (new instrument used by) educational institutions, working with adult learners. In order to
reach potential learners various strategies have been implemented. These are embedded by factors that characterise a
nation and by the values of the educational institution itself. By comparing strategies applied, it is our intention to find a
common and fitting approach for reaching new potential learners. The motivation of people to further their education,
the heightening of their general awareness of the necessity, value, the importance and of the advantages of life long
learning - particularly for people who experience difficulties accessing such services and for the hard to reach, these
learning outcomes will be achieved and enhanced by modern educational marketing.
Duration: 2 years Funding year: 1 st
Area(s) covered
Project Objectives
Target Group(s)
COMPOSITION OF THE PARTNERSHIP
Intercultural issues
Other: company, philosophy, marketing
Strategy for stimulating/promoting adult learners’ demand for learning
Management of adult education organisation / institution
Migrants/travellers/ethnic or other minorities
Persons living in rural or disadvantaged areas
Senior citizens
Coordinating institution
Name of the organisation: Kolping-Bildungswerk Baden-Württemberg e. V.
Name of the contact person: Karin Beckham
Address: Herrenkellergasse 8; D – 89073 Ulm
E-mail: karin.beckham@kolping-bildungswerk.de
Tel: +49 (0)731 / 14 02 893
Fax:+49 (0)731 / 14 02 895
Website: www.kolping.de
Partners
Volkshochschule Hietzing AT
Witchford Village College UK
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