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Revitalization of Rivers in India Draft Policy - Isha Guru Jaggi Vasudev

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<strong>Revitalization</strong> <strong>of</strong> <strong>Rivers</strong> In <strong>India</strong><br />

<strong>Draft</strong> <strong>Policy</strong> Recommendation<br />

6. Tie-up with agri-process<strong>in</strong>g <strong>in</strong>dustries to pick up the produce<br />

from the farm gate at an agreed price much before the production<br />

beg<strong>in</strong>s. Industries may be provided long-duration loans and tax<br />

breaks.<br />

7. Direct market<strong>in</strong>g <strong>of</strong> produce has been shown to fetch good<br />

prices for most produce. FPOs can have app-based sales <strong>of</strong> their<br />

produce. There are apps be<strong>in</strong>g developed to aggregate produce<br />

from a s<strong>in</strong>gle farmer or group <strong>of</strong> farmers, and pick up produce<br />

from their farm and <strong>of</strong>fer better prices. Either FPOs can tie up<br />

with such farmers to become their franchisees <strong>in</strong> a different<br />

geography or they can develop their own apps and directly deliver<br />

to the consumers.<br />

8. Allied livelihoods to stabilize <strong>in</strong>come/ generate local<br />

employment: The agro-forestry model we propose suggests that<br />

farmers will be better <strong>of</strong>f if they moved to organic farm<strong>in</strong>g. If a<br />

large number <strong>of</strong> farmers decide to transition to organic agr<strong>of</strong>orestry<br />

model they will need: organic <strong>in</strong>puts and QPM. The<br />

servic<strong>in</strong>g <strong>of</strong> organic <strong>in</strong>puts (Jeevamrut, Ghanajeevamrut) and the<br />

QPM can become a livelihood <strong>in</strong> itself. FPOs can engage SHGs to<br />

raise QPM by distribut<strong>in</strong>g seeds to SHG members and collect<strong>in</strong>g<br />

sapl<strong>in</strong>gs back, follow<strong>in</strong>g the lijjat papad model. Local SHGs can be<br />

given the bus<strong>in</strong>ess <strong>of</strong> sett<strong>in</strong>g up nurseries and produc<strong>in</strong>g QPM to<br />

service the local needs. The area that the SHGs will service can be<br />

the same cluster as the FPO formed by farmers <strong>in</strong> cluster villages.<br />

9. Landless laborers <strong>in</strong> the villages where the FPO operates can be<br />

engaged <strong>in</strong> production <strong>of</strong> organic <strong>in</strong>puts through livestock. Both<br />

QPM nurseries and organic <strong>in</strong>put preparation will need tra<strong>in</strong><strong>in</strong>g.<br />

This has to be facilitated by the FPOs and by KVKs <strong>in</strong> the region.<br />

10. Hub and spokes model for Mega Food Parks: The process<strong>in</strong>g units<br />

are the hub, the pre-process<strong>in</strong>g centers are the spokes at cluster<br />

level, while the collection centers are the spokes at the village<br />

139

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