Revitalization of Rivers in India Draft Policy - Isha Guru Jaggi Vasudev

Revitalization of Rivers In India
Draft Policy Recommendation
BOX 4: Consumption of fruits and vegetables among middle- and high-income
groups in urban India
Consumption of fruits and vegetables is abysmally low among middle-and highincome
groups in urban India, according to a survey conducted by the Indian
Council for Research on International Economic Relations (ICRIER) in five Indian
cities. The survey shows that the younger generation is consuming even less
nutritious food than older people, primarily due to lifestyle choices.
The survey covered 1,001 individuals aged 18 years and above in the National
Capital Region, Mumbai, Chennai, Hyderabad and Kolkata. The average intake
of fruit and vegetables was 3.5 servings or 280 grams per day. It comprised of
1.5 servings of fruit and two servings of vegetables. This is much lower than the
recommendation of five servings a day by the World Health Organisation.
For the age group 18-25 years, it is 2.97 servings per day. The average intake
among students is abysmally low at 2.94 servings a day.
More than 500 respondents said that they are unable to eat proper food for
lifestyle reasons like long working hours and consumption of junk food. Lack of
availability of fruits and vegetables round the year and their high costs were cited
as other important reasons.
Source: Singh (2016)
The NSSO survey on Household Consumption of Various Goods and Services in
India, 2011-12 collected household expenditure data on fruits (Table 4).
Annexures
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