Revitalization of Rivers in India Draft Policy - Isha Guru Jaggi Vasudev

Revitalization of Rivers In India
Draft Policy Recommendation
WOMEN AND CHILD HEALTH DEPARTMENT
When the fruits are to be produced all across the private land on
the floodplains of rivers, there is going to be a substantial increase in the
quantity produced. This newly available quantum of fruits needs to be
consumed. If the consumption of these fruits is not ensured, it will add
to the already high wastage of fruits in India. Along with this issue there
exists the larger scenario of malnourishment of children in this country.
There is a scenario where these probable problems can become a solution
for each other.
Synergy may be achieved by Riverine Farmer FPOs officially tying
up with the respective Women and Child Development Ministry and the
Departments of Education, for regular supply of fruits for anganwadi
and mid-day meal programs of schools. A policy of serving only organic
produce in school and anganwadi mid-day meals may also be considered.
INFORMATION AND BROADCASTING MINISTRY
The project we have proposed is economically viable, environmentally
sustainable and technically feasible. But many projects with such vision have
failed to achieve their objectives. This is due to the fundamental problem of
communication. When a project like this, which aims to revitalize a river,
has a byproduct of production of fruits in huge quantities, such voluminous
supply needs to be met through consumer demand. This needs public
interest advertising, promoting consumption of fruits as a health message,
which can be facilitated by the Information and Broadcasting Ministry.
Promoting organically produced fruits alone can also be considered both on
health grounds and to support organic fruit farming.
This department can also be used to motivate the farmers and help
them get information regarding the riverine tree plantation. The department
should compile and broadcast program productions to the farmers and
consumers through the different mediums available to the department at
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