Revitalization of Rivers in India Draft Policy - Isha Guru Jaggi Vasudev

Revitalization of Rivers In India
Draft Policy Recommendation
Know your farmer
Organize weekly farmer markets like weekly haats and
broadcast about them on radio and other media that are
specific to cities. Encourage people to visit.
Organize exposure visits to the farms around a city.
Link farmers and consumers by organizing farmer groups to
give presentations to city audiences.
Children and pregnant
women should consume
fruits
Facilitate FPOs to tie up with anganwadi and heath care
workers of the villages.
Give fruits as part of mid-day meal, preferably organically
grown
Work with the Department of Education and Department of
Women and Child Welfare to facilitate this.
Become willing to pay
for fruits
Buy directly from
farmers of FPOs
Awareness campaigns about what it takes to produce fruit,
value chain of the produce, and why organically grown fruits
tend to cost more.
Department of Agriculture can develop an app to aggregate
the locations of all farmers and FPOs. This can be used by
consumers to locate farmers and directly transact with them.
INDUSTRIES
The relationship of industries with the forest, rivers and the farming
community will have a huge impact on the quality of work done to
revitalize rivers. Industries play two important roles in the revitalization
of rivers:
• As the primary water user and effluent generator.
• As buyers of produce from tree farmers.
INDUSTRY AS A WATER USER
Although the industrial sector uses a lot less water (15%) than
agriculture, they still account for a substantial quantum of water (~100
Billion Cubic Meters) usage in the country.
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