Revitalization of Rivers in India Draft Policy - Isha Guru Jaggi Vasudev

Revitalization of Rivers In India
Draft Policy Recommendation
CITIZEN CONSUMERS OF FRUITS
The important and most crucial stakeholders, just like farmers,
are citizens. The citizens need to consume fruits and increase the
quantum of fruits consumption in their diet. While it is suggested
that the Information and Broadcasting department will do the job of
communication and awareness generation on benefits of consumption
of fruits, ideally, all consumers must be willing to pay a price that will
be agreeable and reasonably profitable to producers. But realistically,
depending on the market segment, there will be varying sensitivity
to price, quality and convenience of buying. A pro-sumer (producer–
consumer) association has to be developed in the local region to build a
self-sustaining fruit production and consumption scenario.
We as people can take interest to learn about and participate in the
programs that the government initiates to revitalize rivers, in different
capacities. This is the way we unknot the legacy of the strained rivershuman
relationship. For the solution of tree plantation proposed and
detailed in the previous chapter to work, we need to have a clear map of
the ideas - actors – institutions. Usage of rain water harvesting and waste
water reuse in homes and business premises and factories, will definitely
help in demand management
CONSERVE AND USE
A river as a single entity is the point of view of this chapter. The
prelude to ecosystem preconditions is that it should be and it has to be
looked at as a single living entity and not as a commodity to be exploited.
This will set the tone for the ecosystem preconditions. Then ideas and
actors will follow.
The Idea in the fundamental solution we propose in case of
revitalizing rivers is tree plantation.
Actors will be all the stakeholders who have to play an active role in
implementation of the framework.
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