Diálogo e Comunicação Intercultural. A Educação com as - Inicio ...

Generation) and Alvin Toffler (Pro-sumer) Gilmour tells us we
can conclude like MIT’s Henry Jenkins that besides some
contradictions: “these forces (…) are pushing both toward
cultural diversity, toward diversity and toward homogenization
(…) and toward grassroots cultural production” (Id., 2001:93).
2 - Lights, Camera Action!
A) Lights
Henri Alekan – the famous French light director – tells
us that a correct light calibration is essential because, since
the beginning of the storytelling, this has been a main issue in
artificial and natural scenarios. According to this historic
cinema professional, this dilemma is due to the fact that the
light’s convergent ore differential rate affects the public’s
perception of the message intended by the light director
(Alekan, 1996: 09).
As a starting point for this article, we believe that we
mustn’t forget that: “besides any development of functional
aspects, Television is, and will always be, based on two basic
aspects: “Narrative and Visual Structure” (Block, 2001:173).
Here, we can also see that two thousand years ago Aristotle
said: “There can be no words without images” and Plato
considered that: “Seeing is the only sense in witch we can
really trust” (Aristotle and Plato, apud Sanders, 2002:144).”
However, we must remember that what: “people read, watch
and listen (…) always consists of some kind of storytelling”
(Deuze, 2004).
On an empirical point of view, we can observe the
belief that there’s a usage of ancestral technologies that come
from the classical photography specifications. Gorham Kindem
and Robert Musburger consider that: “lighting as painting with
light” (Id., 2001: 181). Basically, lighting techniques have the
intention to emphasize and dramatize an object – or issue – by
placing into sharp relief or contrast (Id.,) i . Bruce Block tells us
that when we talk about Television Production we mustn’t
forget that it’s based on: “contrast and affinity” (Block, 2002).
Technically, the video lighting process is based on:
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