Diálogo e Comunicação Intercultural. A Educação com as - Inicio ...

Mark Deuze considers that, nowadays, the main question is:
“what level of participation should be included in the narrative
experience” (Id., 2005)? The Video archives that are available
on-line – like Youtube - mean that the: “public is getting
involved” (Bastos, 2005). Jay Black defines this reality as:
“public, civic, communitarian journalism” (Black, apud Deuze,
2008:107).
Today, when we think about participatory storytelling,
its possible to observe that there’s a whole army of: “easy to
use Web publishing tools (…) the audience has the means to
become an active participant in the creation” – costumers are
now contributors and vice-versa (Willis, Bowman, 2002).
Today’s big problem is based on the following question: “How
can we include public produced content on our media business
solutions?” The solution might pass through an attitude of
“telling with and not telling to” (Deuze, 2007)!
Regarding this issue, we can see that nowadays media
realities are defined by Bolter and Grusin as a “Remediation
Process”. Here new media remediates old media, and old
media remediates the new media (Bolter, Grusin, apud
Krumsvik, 2008).
It is also believed that this recycling scenario is
responsible for a brand new challenge in today’s horizontal
corporate interests. Because with Internet realities there exists
a privileged platform for: “on-line commerce, production,
interaction and for most of the contents that exist in the World
Wide Web” (Cádima, 2006:138).
As an endnote, we mustn’t forget that besides all the
technological developments, according to Miller, through
storytelling it’s possible:
“Not only can it transport the audience through a
thrilling journey into an imaginary world, but it can also
reveal dark secrets of human nature or inspire the
audience with the desire to do noble deeds. Storytelling
can also be pressed into (…) more utilitarian goals: to
teach, to promote and to train” (Id., 2004:13).
340