Zeszyt naukowy - całość - Wydział ZarzÄ dzania i Ekonomiki Usług

Potrzeby i preferencje w wyznaczaniu popytu… 29
Załoga E., Strategie rynkowe kolei wobec zmian w preferencjach klientów, Wydawnictwo
Naukowe Uniwersytetu Szczecińskiego, Szczecin 1998.
NEEDS AND PREFERENCES IN DETERMINING THE DEMAND TRANSPORT SERVICES
– THEORETICAL ASPECTS
Summary
The problem of analyzing the demand for transport services, its size and structure,
the needs and preferences of users of transport is superior in its statements on the
market in general transport services. Therefore, it seems to be taking this issue both in
theoretical considerations, such as practical.
The author has set itself the development of three equal goals. First, show that in
analyzing the factors influencing the demand for consumer needs and preferences are
the main groups of factors. Secondly, that analyzes developments of demand it is
reasonable to distinguish between the needs of transport users’ preferences. Thirdly, to
show the morphology of the transport users’ preferences.
The considerations are theoretical.
Translated by Izabela Dembińska