department of athletics policies & procedures - UNC Wilmington ...

Department of Athletic Training
Guiding Principles and Values
Student-athlete focused—we are here to serve the needs of the student-athlete
and be their advocates.
Quality focused—we strive to “set the standard” and provide exceptional service
and quality care to the student-athletes of the University of North Carolina
Wilmington.
Professionalism—our conduct and behavior should be that befitting a licensed
health care professional.
Equality—we treat ALL student-athletes fairly and equitably.
Ethical—we conduct ourselves with honesty and integrity.
Positive Attitude—we make every effort to create a positive environment for the
student-athletes.
Empathetic—we are sensitive to the needs / demands of the student-athlete and
their individual response to an injury.
Reliable and accountable—we recognize the importance of being available and
accountable for our actions as a means of developing trust within the Athletic
Training Department.
Diversity—we respect the differences in people and value the differences within
our department
Proactive and Innovative—we continually look for new and creative ways to
serve the needs of the student-athlete.
Confidentiality--- we respect the privacy and confidentiality of all student athletes
as it pertains to physical and emotional health matters.
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