department of athletics policies & procedures - UNC Wilmington ...

PURPOSE
The Seahawk Sports Marketing Office functions as part of the external relations division of
the Departmental organization and serves as the Athletics Department’s most visible
administrative division along with the Seahawk Club. The general objectives of the Seahawk
Sports Marketing Office are to develop and implement the marketing/promotional themes
and campaigns for the department and in sports, to create and enhance the positive image and
perceptions toward the University and athletics department of the general public (this
includes student body), and most importantly, to stimulate ticket sales and to assist in
securing sponsorship/advertising to meet the department’s needs. Any and all marketing
strategies for the Department will be developed through the Seahawk Sports Marketing
Office.
A. Schedule Posters and Schedule Cards, Program Shells, Schedule Magnets
All schedule cards, schedule posters, and any other promotional schedule materials
are to be developed and distributed through the Seahawk Sports Marketing Office in
conjunction with the Sports Information Office and the Compliance Office
B. Advertising
All advertising for the Athletics Department and its individual sports will be
coordinated by the Seahawk Sports Marketing Office. This includes newspaper,
television, radio, billboards, videos, posters, internet etc. No athletic staff member is
to approach any media outlet concerning advertising unless given approval from the
Seahawk Sports Marketing Office.
Advertising secured for Athletic programs, etc. is not to be solicited for any purpose
without approval from the Seahawk Sports Marketing Office. Except under special
circumstances, the Seahawk Sports Marketing Office will solicit all advertising.
C. Partnerships/Sponsorships
Sponsorship for all materials, promotions, tournaments, and other Athletic
Department events are to be coordinated through the Seahawk Sports Marketing
Office. Staff members are not to contact a sponsor for any UNCW athletic team’s
tournament or event without consulting the Seahawk Sports Marketing Office, which
will coordinate the plan of action for securing the sponsorship.
D. Media Contact
The Seahawk Sports Marketing Office will be in contact with the media only for
promotional/advertising purposes.
E. Promotional and Public Relations Materials
All distribution of promotional materials will be done by the Seahawk Sports
Marketing Office. Distribution through mailing lists of promotional paraphernalia is
to be done only through the Seahawk Sports Marketing Office. Distribution or
posting, on or off campus, of materials promoting/advertising the Department of
Athletics, its events, its promotions, its teams and its support organizations is not to
be done without approval from the Seahawk Sports Marketing Office.
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