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department of athletics policies & procedures - UNC Wilmington ...

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esponsible for adhering to NCAA, CAA and institutional rules and regulations.<br />

Supervises the merchandise sales <strong>of</strong> athletic apparel, develops promotional activities<br />

within the Department <strong>of</strong> Athletics and solicits sponsorships for special events and<br />

athletic contests. This position assists in soliciting corporate sponsorships, advertising<br />

and ticket sales for basketball home games and athletic events, coordinates pre-game and<br />

half-time entertainment and promotional events. Supervision <strong>of</strong> the pep band, dance<br />

team, cheerleaders and mascot at men and women’s home basketball games and<br />

coordination <strong>of</strong> promotional appearances and special recognition events in the<br />

community.<br />

The Seahawk Sports Marketing Office designs promotional material for season ticket<br />

brochures, order forms, schedule cards, posters, table tents and fliers for all sports and<br />

athletic special events. In addition, the sports marketing staff directs the promotional<br />

audio and video commercials for athletic events and distributes these materials to radio<br />

and television stations. Any other duties as assigned by the Director <strong>of</strong> Athletics.<br />

REPORTS TO: Associate Athletic Director/Executive Director <strong>of</strong> Student Aid<br />

Association (Seahawk Club)<br />

POSITIONS DIRECTLY SUPERVISED: Assistant Director <strong>of</strong> Seahawk Sports<br />

Marketing, dance team, cheerleaders, pep band, mascot, student workers and volunteers.<br />

BASIC F<strong>UNC</strong>TION: This position is responsible to establish and implement marketing<br />

and promotional activities for the Department <strong>of</strong> Athletics, to enhance community and<br />

campus awareness <strong>of</strong> athletic events, to assist in soliciting sponsorships for athletic<br />

events and to develop marketing and promotions plans which will facilitate increased<br />

ticket sales.<br />

POLICY MAKING AND/OR INTERPRETATION: This position is involved with<br />

policy making relating to the athletic program and the mission <strong>of</strong> the <strong>department</strong> and<br />

interpretation <strong>of</strong> university, CAA and NCAA <strong>policies</strong> as they relate to <strong>athletics</strong>.<br />

Responsible for setting policy and procedure for all promotional events and ticket sales.<br />

SUPERVISION RECEIVED: Associate Athletic Director/Executive Director <strong>of</strong><br />

Student Aid Association (Seahawk Club).<br />

LEVEL OF PUBLIC CONTACT: A great amount <strong>of</strong> public, university and business<br />

community contact is necessary. Seeking the business community’s involvement with the<br />

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