Black Belt Web Marketing.pdf - Costa del Sol

Exercise 4-4 -- Recording Results of Your Classified Ads
Keeping a record of where you post your ad and how each is doing is extremely important.
Your primary task in Exercise 4-3 was to test, test, test; to keep trying to improve results
through a better combination of ad components. All that testing is for naught however
unless you keep track of results of your tests. Good records are the necessary extension of
testing.
Completing the Worksheet for Recording Results from Classified Ads
1.Location: Identify each location where you placed classified ads. Complete more than
one worksheet if necessary.
2.Ad Name: Assign a name or code for each classified ad. Every time you change
something, such as the category, subject line, body, or offer, assign a new name or
code.
3.Dates Run: Record the starting and ending dates for the ad.
4.Effectiveness: Estimates the increase in traffic and/or sales from the ad. This is made
easier if you are able to track the source of visitors to your web site.
You should make an effort to periodically place new ads. Especially, if you sense that
results from existing ads, no matter how effective they were, are starting to taper off. You
may want to time the ads with new offers or inducements to visit your site.
Lesson 4 Pg. 12