Black Belt Web Marketing.pdf - Costa del Sol

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Exercise 6-4 – Developing a Database of Promotion Resources Promoting traffic to a Web site is an on-going project. To do it well, you should always be ready to check out new resources, research important topics, learn new tools, and try out new services. Many web sites have a host of links to information and resources to help you promote your web site. Such a large audience exists for this type of information that numerous web marketers and promoters have compiled a super directory of promotion sites. You will be able to quickly build a substantial promotions resource database from these sites. This Web Marketing Planning guidebook provides you with a well-rounded education on how to promote your site but don’t overlook these valuable resources to supplement what you learn here. Completing the Worksheet for Developing a Database of Promotion Resources 1. Begin by deciding which aspects of web site promotions are most important to you. What subjects would you like to know more about? Prioritize the subject so that you start building your promotions resources database with subjects that are most important to you. It may help to review the exercises in this guidebook for suggested subjects. 2. This partial list of promotions super directories should provide links to valuable promotions information for your library but also to more super directories. The links at these sites should also suggest to your more subjects for your library: 1001 FREE Places to Promote Your Site–Another mega-site with a multitude of valuable stuff. Website Promoters Resource Center. All in One Promotions Larry Chase’s Web Digest for Marketers Business Compass Capture valuable information and links found at these sites into your promotion resources database. Create as many folders or directories, and files as necessary so that the library is well organized and information is easy to find. Keyword Searches: Want still more promotions resources? Search using keywords relating to the subjects you listed in the first step. Tips: try phrasing promotion subjects in the form of questions. Also add "+FAQ", "+free report", "+white paper". Lesson 6 Pg. 20
Continue to add to this database. New resources, new tools, new services are being offered every day. Worksheet for Exercise 6-4 Developing a Database of Promotion Resources 1) List specific subjects relating to promotions that you want in your library: ____________________________ _____________________________ ____________________________ _____________________________ ____________________________ _____________________________ ____________________________ _____________________________ ____________________________ _____________________________ ____________________________ _____________________________ 2) Visit these promotion sites looking for links to specific information for the subjects in the previous step: 1001 FREE Places to Promote Your Site – http://www.strutyourstuff.com/. Another mega-site with a multitude of valuable resources. Website Promoters Resource Center – http://www.wprc.com. All in One Promotions – http://www.erspros.com/internet-promotion/ Larry Chase’s Web Digest for Marketers – http://wdfm.com Business Compass -- http://www.abcompass.com 3) Capture information and links found at these sites into a database of promotion resources. Create folders/directories and files for each subject. Lesson 6 Pg. 21
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Self-Learning Self Learning Guide a
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Lesson 6 - Developing a Database of
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What Is "Black Belt Web Marketing"?
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How to Use Our Guide A Black Belt M
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Lesson 1 - Developing a Black Belt
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Overview of Web Traffic Concepts Th
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Sometimes all it takes is a new pag
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Persistence Persistence means to co
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Exercise 1-2 -- Introducing the Web
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A contest A FAQ A report or white p
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_____________________________ Local
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__________________________ ________
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___________________________________
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Participating in discussion groups
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Completing the Web Traffic Plan Ele
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Lesson Objectives Upon completion o
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Understanding the Registration Proc
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you aren’t the one responsible fo
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descriptive text inside your site,
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___________________________________
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6. City: City of residence for the
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3. What keywords do competitors use
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Write and Rewrite Another considera
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4. Prepare a 25-word draft: _______
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Quality of the Site: I imagine that
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Netcreation’s Postmaster2 = http:
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the Change Form instead of the Add
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9. Magellan (http://www.mckinlye.co
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Re-register to Reflect New Content
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To prepare the page for registratio
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Magellan More 4-star search engines
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Lesson 3 Objectives Upon completion
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What Makes an Announcement Work? An
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Type of Information Found in Signat
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"Puzzled by Pathetic Web Traffic???
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more. Announcing is a lot like regi
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You will find a number of suitable
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comp.infosystems.www.misc misc.crea
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Exercise 3-5 -- Targeting Special I
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Other keywords: _______________ ___
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Add a personal touch to the body Of
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(Newsgroups) (Mailing Lists) Lesson
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With 10,000 or more subscribers Wit
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9. After a suitable waiting period,
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Lesson 4 - Increasing Web Traffic w
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Classified Ads as a Way to Increase
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The description should be written i
Page 95 and 96: Exercise 4-2 -- Selecting Sites for
Page 97 and 98: Many of the techniques for maximizi
Page 99 and 100: 4.Test the offering used to entice
Page 101 and 102: Worksheet for Exercise 4-4 Recordin
Page 103 and 104: To improve the odds of your classif
Page 105 and 106: Lesson Objectives Upon completion o
Page 107 and 108: Steps in a Link Campaign An aggress
Page 109 and 110: 2.Separate book marked resources yo
Page 111 and 112: 1001 FREE Places to Promote Your Si
Page 113 and 114: Similar Sites Directories Found wit
Page 115 and 116: 7. Be prepared to tell the director
Page 117 and 118: Exercise 5-5 - Requesting Links at
Page 119 and 120: Guidelines for Requesting Another S
Page 121 and 122: If you have a product or service up
Page 123 and 124: Compiling a super directory is not
Page 125 and 126: Exercise 5-8 - Recapping Ideas in T
Page 127 and 128: Lesson 6 - Developing a Database of
Page 129 and 130: Worksheets for Lesson 6 Evaluation
Page 131 and 132: Exercise 6 -1 - Evaluating Other Si
Page 133 and 134: has any potential for your own site
Page 135 and 136: 1.Known Competitors: Start with a l
Page 137 and 138: to have a greater number of links p
Page 139 and 140: 11) Valuable Contents: What valuabl
Page 141 and 142: Completing the Worksheet for Findin
Page 143 and 144: 2.Super Directories: List informati
Page 145: 4.Ask Discussion Groups: Post quest
Page 149 and 150: Show imagination and creativity: Ok
Page 151 and 152: URL Spider's Best of the WebForm Wi
Page 153 and 154: Being selected as a "cool" or "hot"
Page 155 and 156: In this lesson you will: Lesson Obj
Page 157 and 158: Requirements for Profitable Partici
Page 159 and 160: Exercise 7-2 -- Evaluating Which Di
Page 161 and 162: discussions. A nice feature at this
Page 163 and 164: Announce a Publication: Net users l
Page 165 and 166: Exercise 7-3 -- Planning to Partici
Page 167 and 168: posting for your own use. Caution:
Page 169 and 170: To post your message in a mailing l
Page 171 and 172: 4.Note the date published. If after
Page 173 and 174: threads are. Draft acceptable messa
Page 175 and 176: Upon completion of this lesson you
Page 177 and 178: Exercise 8-1 -- Building Your Email
Page 179 and 180: guest books also offer an innocuous
Page 181 and 182: Events at site Announcements Achiev
Page 183 and 184: It is probably a better choice than
Page 185 and 186: Bring list management in-house only
Page 187 and 188: Formatting: Test to see that your e
Page 189 and 190: Describe new events and contents at
Page 191 and 192: Yahoo: Look for places to announce
Page 193 and 194: Compare your newsletter to these gu
Page 195 and 196: 7. Add your newsletter to super dir
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Note your ideas for personalizing y
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the first step toward establishing
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Many types of autoresponders are av
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cluttered with unwanted e-mail. Som
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Receive important announcement Noti
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Conduct special promotions Promote
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information about un-subscribing, s
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Lesson 9 -Publicizing Your Site to
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Worksheets for Lesson 9 Worksheet f
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The traditional press release used
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Decide on the message: The message
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Exercise 9-2 - Making Your Site Mor
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Worksheet for Exercise 9-2 Planning
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7. Reviewer’s Guide: You may be a
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Quotes Are a Good Idea: A good rule
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subject for your press release. Try
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11) Where to Study Other Releases f
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Off-Line Sources: addition to the m
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Also, continue to maintain your lis
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Regional Media: Oftentimes local ne
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1. Subject Lines: Catching a journa
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___________________________________
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mention your site and/or link to it
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eleases takes practice. Persistence
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___________________________________
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web. Internet News Bureau: Best for
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Summarize what other pages or featu
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Lesson 10 -- Advertising Online Les
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Worksheets for Lesson 10 Worksheet
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service, and monitor number of visi
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One of the biggest advantages of on
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9.Plan and test special offers or i
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Cryptic Message: Did you ever click
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10.Change Banners Frequently: Havin
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etter understanding of how to read
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four-star search engines at http://
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Directrix Advertising -- http://www
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Early Testing Stages of Your Advert
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Exercise 10-5 - Tracking the Effect
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Guidelines for Tracking the Effecti
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2. Install Auditing Tools: Be ready
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Exercise 10-7 - Trying Banner Ad Ex
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Questions to Ask Before Committing
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For larger mailings to general audi
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Where to Find Sponsorship Opportuni
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Exercise 10-9 -- Using Off-Line Adv
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A clever, cryptic message can incre
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Survey visitors to your site. Major
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Product manuals Company newsletters
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Lesson 11 Objectives Upon completio
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Exercise 11-3 -- Leveraging Popular
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View Possible Events as Subject for
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Note: For those of you to whom it i
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Marketing ideas sometimes from comp
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gaining on you. Reputations can be
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Appendix A - Glossary of Terms Appe
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CPM also Cost per thousand The cost
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Majordomo A popular list server tha
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World Wide Web A hypertext-based sy
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Promotion Software 123Promote! Prom
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Discussion Group Resources Exposure
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Media Resources http://www.gugerell
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Direct Contact Publishing's media g
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A Morgan Stanley report on the stat
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Rank This Tests top search engines
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Tom Steinert, Inter@ctive Week, tom
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CNet--Net editor, Jeff Pelline Web
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DBMS, 73647.2767@compuserve.com BBS
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The Business Journal, pdxbj@telepor
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Newspapers Associated Press Online,
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Daytona Beach News-Journal, 74142.1
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Portales News-Tribune, pnt4481@aol.
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The Riverfront Times, rft@plink.gei
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Jonathan,Miller,The Sunday Times,co
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you’ve used in the past returns a
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The web is getting so vast, it’s
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Guidelines for Completing the Prese
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B. Key Words Used for Registration
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V. Linkage Campaign A. Directories
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B Newsgroups (Identify the newsgrou
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D. Results of Media Campaign (Ident
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C. Future Implementation (list what
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5.Put what you learn in the proper
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3) Free Email Create an e-mail web
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21) Interview a celebrity If you in
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already put together a quality semi
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easy, step-by-step format how to su
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(800)724-7900 68) Host forums Creat
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Dear Netrepreneur, - Another Resour
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There's something here for everyone
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- Another Resource To Help Your Bus
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