Black Belt Web Marketing.pdf - Costa del Sol

Many of the techniques for maximizing results are based on your ability to analyze web
traffic to your site. These are several of the most important statistics you should know:
How many people visit your site?
What are your most popular pages?
Where did the visitors come from ?
How did they find out about your site?
What type of browser of they using?
Analyzing Web traffic is discussed in Lesson 11, Building Long-term Success.
Completing the Worksheet for Maximizing Results from Classified Ads
A great thing about online classified ads is that many are free or entail minimum cost. You
can afford to test until you hit on the right combination. Testing is the key to maximizing the
results from your ads.
1.Headings: Select several different categories under which you expect your target
audience to find you. Decide how long your ad will run before changing it. If the site
lets you place multiple postings – same ad, different headings. This is a good way to
increase exposure, thus generate more traffic to your web site.
2.Headlines: Headlines are so important to generating interest in your ad, test a number of
headlines to see which draws the most traffic – the right kind of traffic; i.e., from your
target audience. Brainstorm several possible headlines. When you’ve identified the most
effective one, brainstorm several more. Keep trying to find the headline that outdoes the
"reigning headline champ".
3.Body: Keep testing the body of your ad. Re-work the lead-in sentence and the rest of
the body of your ad.
4.Offering: Change the offer that entices visitors to your site: free report, FAQ, contest,
discount, etc.
5.Ad Locations: Test different classified ad sites. Some will be more effective than others
at getting your ad before a large number of net users.
Lesson 4 Pg. 9